"truth" App Store Keywords Research Case | ASOTools
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"truth" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “truth” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “huffpost”, “rl”, “sofia”, “energies”, “lyrics”, “beating heart”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “truth” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword truth from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
truth or dare 49 65 250+ 44
truth or dare ‼ 49 5 250+ 43
truth or dare questions 46 7 250+ 56
truth or dar 43 60 250+ 48
truth ordare 43 6 250+ 44

The search volume of the core keyword truth in Google App Store reached 41, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Truth Or Dare truth or dare 49 65
2
Truth or Dare Game 😍 For Couple and Friends 😂 obbligo o verità 23 14
3
Truth or Dare ????️ Dirty preguntas picantes 34 15
4
Truth or Dare - Spin the Bottle ruth or dare 43 61
5
Truth or Dare - Best for Couples, Friends & Family kebenaran atau cabaran ≤5 10
6
Truth Or Dare - Party Game dare game 22 15
7
Truth or Dare adult truth or dare sex games ≤5 5
8
Truth Or Dare for Adults & Couples truth or dare for adults 16 6
9
Truth Or Dare Kids truth or dare for kids 17 5
10
Truth or Dare 青少年游戏 ≤5 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hows 60 55 249 248
houseparty 60 43 248 194
narcissist 60 21 250+ 105
narcissistic 60 18 250+ 89
narcissism 60 13 250+ 87

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhosHere whoshere 28 40
2
House Designer : Fix & Flip house 58 77
3
Houseparty houseparty 60 43
4
Room Creator Interior Design room creator 19 12
5
Kitty Kate Cleaning the House Tree eventually 36 24
6
Reflectly: Diary, Gratitude Journal & Mood Tracker gagroot 51 59
7
Home Design : Amazing Interiors home design interiors 34 10
8
Sweet House sweets house 12 20
9
Daylio - Diary, Journal, Mood Tracker ujournal 53 59
10
Design My Home - House Decoration, Color by Number house decoration 29 20

These five keywords: “hows”, “houseparty”, “narcissist”, “narcissistic”, “narcissism”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhosHere”, “House Designer : Fix & Flip”, “Houseparty”, “Room Creator Interior Design”, “Kitty Kate Cleaning the House Tree”, “Reflectly: Diary, Gratitude Journal & Mood Tracker”, “Home Design : Amazing Interiors”, “Sweet House”, “Daylio - Diary, Journal, Mood Tracker”, “Design My Home - House Decoration, Color by Number”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “truth”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “truth