"trick or treat" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “trick or treat” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xanadu”, “médicos”, “television”, “zoopa”, “noizz”, “symbiosis”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “trick or treat” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword trick or treat from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
trick or treat heroes | ≤5 | 30 | 250+ | 136 |
trick or treat games | ≤5 | 30 | 250+ | 93 |
trick or treat cam | ≤5 | 30 | 249 | 92 |
trick or treat tracker | ≤5 | 30 | 248 | 130 |
trick or treat map | ≤5 | 17 | 249 | 163 |
The search volume of the core keyword trick or treat in Google App Store reached 38, its difficulty level reached 11, and the number of apps related to it reached 249, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | TREAT TOWN™ Halloween | treat | 43 | 55 | |
2 |
|
Trick or Treat Map | treat beat | ≤5 | 30 |
3 |
|
Halloween - Trick or Treat | holloween games for kids | 26 | 5 |
4 |
|
My Pretend Halloween - Trick or Treat Town Friends | trick-or-treating | ≤5 | 4 |
5 |
|
Halloween : Trick or Treat | trick or treat cam | ≤5 | 30 |
6 |
|
Trick or Treat : 3D Halloween Game | trick or treat simulator | ≤5 | 12 |
7 |
|
Trick or treat: Halloween Adventure | a trick or treat halloween adventure game | ≤5 | 30 |
8 |
|
Halloween: Trick or Treat 2 | trick or treat cam | ≤5 | 30 |
9 |
|
Halloween Trick Or Treat | trick or treat heroes | ≤5 | 30 |
10 |
|
Trick Or Treat Halloween Games | celebrate halloween -ghost puzzle | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
michael | 72 | 70 | 250+ | 13 |
pippa pig | 70 | 17 | 250+ | 167 |
peppas pigs | 70 | 17 | 250+ | 166 |
spirit halloween | 66 | 14 | 250+ | 78 |
holoween | 66 | 3 | 250+ | 71 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Michaels Stores | michaels | 67 | 11 |
2 |
|
Killer Michael | michael meyers | 51 | 12 |
3 |
|
Michael Myers for wallpaper | juegos de michael mayer | ≤5 | 30 |
4 |
|
Michael Kors Access | michael kora | 61 | 42 |
5 |
|
Halloween Michael Myers Game | dale myers | ≤5 | 30 |
6 |
|
Maps & Skins of Michael Myers For MCPE | michael myers | 43 | 6 |
7 |
|
CUBE LocoCraft Crafting Exploration | mickey rourke | 51 | 54 |
8 |
|
All Songs Michael Jackson | michael jackson | 54 | 47 |
9 |
|
Coupons for Michaels | joan michael | ≤5 | 25 |
10 |
|
Michael Jackson Pictures | michael jackson wallpaper 4k | ≤5 | 9 |
These five keywords: “michael”, “pippa pig”, “peppas pigs”, “spirit halloween”, “holoween”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Michaels Stores”, “Killer Michael”, “Michael Myers for wallpaper”, “Michael Kors Access”, “Halloween Michael Myers Game”, “Maps & Skins of Michael Myers For MCPE”, “CUBE LocoCraft Crafting Exploration”, “All Songs Michael Jackson”, “Coupons for Michaels”, “Michael Jackson Pictures”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “trick or treat”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: