"trick or treat" App Store Keywords Research Case | ASOTools
×

"trick or treat" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “trick or treat” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xanadu”, “médicos”, “television”, “zoopa”, “noizz”, “symbiosis”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “trick or treat” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword trick or treat from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
trick or treat heroes ≤5 30 250+ 136
trick or treat games ≤5 30 250+ 93
trick or treat cam ≤5 30 249 92
trick or treat tracker ≤5 30 248 130
trick or treat map ≤5 17 249 163

The search volume of the core keyword trick or treat in Google App Store reached 38, its difficulty level reached 11, and the number of apps related to it reached 249, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TREAT TOWN™ Halloween treat 43 55
2
Trick or Treat Map treat beat ≤5 30
3
Halloween - Trick or Treat holloween games for kids 26 5
4
My Pretend Halloween - Trick or Treat Town Friends trick-or-treating ≤5 4
5
Halloween : Trick or Treat trick or treat cam ≤5 30
6
Trick or Treat : 3D Halloween Game trick or treat simulator ≤5 12
7
Trick or treat: Halloween Adventure a trick or treat halloween adventure game ≤5 30
8
Halloween: Trick or Treat 2 trick or treat cam ≤5 30
9
Halloween Trick Or Treat trick or treat heroes ≤5 30
10
Trick Or Treat Halloween Games celebrate halloween -ghost puzzle ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
michael 72 70 250+ 13
pippa pig 70 17 250+ 167
peppas pigs 70 17 250+ 166
spirit halloween 66 14 250+ 78
holoween 66 3 250+ 71

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Michaels Stores michaels 67 11
2
Killer Michael michael meyers 51 12
3
Michael Myers for wallpaper juegos de michael mayer ≤5 30
4
Michael Kors Access michael kora 61 42
5
Halloween Michael Myers Game dale myers ≤5 30
6
Maps & Skins of Michael Myers For MCPE michael myers 43 6
7
CUBE LocoCraft Crafting Exploration mickey rourke 51 54
8
All Songs Michael Jackson michael jackson 54 47
9
Coupons for Michaels joan michael ≤5 25
10
Michael Jackson Pictures michael jackson wallpaper 4k ≤5 9

These five keywords: “michael”, “pippa pig”, “peppas pigs”, “spirit halloween”, “holoween”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Michaels Stores”, “Killer Michael”, “Michael Myers for wallpaper”, “Michael Kors Access”, “Halloween Michael Myers Game”, “Maps & Skins of Michael Myers For MCPE”, “CUBE LocoCraft Crafting Exploration”, “All Songs Michael Jackson”, “Coupons for Michaels”, “Michael Jackson Pictures”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “trick or treat”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “trick or treat