"trends" App Store Keywords Research Case | ASOTools
×

"trends" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “trends” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “usa today crossword”, “meowt”, “tempal run”, “compiler c++ online”, “radio montecarlo”, “insta delete”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “trends” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword trends from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
google trends 49 31 249 157
reliance trends 45 24 249 140
trends mirco 36 42 249 217
citi trends 34 25 250+ 184
trends news 33 14 250+ 151

The search volume of the core keyword trends in Google App Store reached 41, its difficulty level reached 52, and the number of apps related to it reached 248, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Trends reliance trends 45 24
2
Trends gotrends for google trends ≤5 30
3
Realtime Search Trends (YouTube,Google,Twitter) tendencia youtube 6 11
4
Trend Ranking - Google Trends, Twitter, Youtube google trends 49 31
5
Hot Trends Search toto trends ≤5 13
6
Trendy now trending 11 16
7
Digital Trends Video trends news 33 14
8
Market Trends - Forex signals & traders community market trends 16 4
9
Trends-Tendances trends app download ≤5 7
10
Trends Ranking - Google Trends, Youtube google trends indonesia 24 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twiiit 93 73 249 247
teittwr 93 46 248 197
tvetr 93 42 246 174
tiveter 93 40 249 169
tvitr 93 39 248 163

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter teittwr 93 46
2
Google Drive drive google 85 41
3
Skype - free IM & video calls skype 71 25
4
Tumblr tumblr 68 48
5
Google Photos images 73 68
6
SoundCloud - Play Music, Audio & New Songs spundcloud 75 50
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
9
Hungry Shark Evolution shark 57 71
10
Happy Color™ – Color by Number colour 48 48

These five keywords: “twiiit”, “teittwr”, “tvetr”, “tiveter”, “tvitr”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Google Drive”, “Skype - free IM & video calls”, “Tumblr”, “Google Photos”, “SoundCloud - Play Music, Audio & New Songs”, “Spotify: Listen to new music, podcasts, and songs”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Hungry Shark Evolution”, “Happy Color™ – Color by Number”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “trends”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “trends