"hair loss" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hair loss” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “contigo”, “aloha”, “jacob sartorius”, “kurti design”, “abdomen workout”, “responding”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “hair loss” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hair loss from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| hair loss editing app | ≤5 | 5 | 250+ | 130 |
| hair loss photo editor | ≤5 | 30 | 250+ | 181 |
| stop hair loss app | ≤5 | 30 | 250+ | 68 |
| hair loss treatment for men | ≤5 | 30 | 250+ | 31 |
| baldness hair loss tips hindi | ≤5 | 30 | 250+ | 27 |
The search volume of the core keyword hair loss in Google App Store reached 34, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 13 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Hair loss and treatment( transplant and recovery) | hair regrowth | 26 | 1 |
| 2 |
 |
????????New Hair Growth | rogaine hair | ≤5 | 16 |
| 3 |
 |
Yoga for Hair loss - Regrow Thick Hair at Home | hairline regrowth | 6 | 8 |
| 4 |
 |
Hair Loss Treatment for Fast Hair Growth | thinning hair | 33 | 1 |
| 5 |
 |
30 Days Hair Growth: Tips for Hair Fall Solution | hair growth tips | 29 | 2 |
| 6 |
 |
Hair Care Tips✪Loss✪Fall✪Guide | hair care tips | 21 | 8 |
| 7 |
 |
Hair Loss Treatment | hair loss treatment , prevention and cure | ≤5 | 30 |
| 8 |
 |
Hair loss Treatment for men | hair loss treatment for men | ≤5 | 30 |
| 9 |
 |
Hair loss Prevention Foods | healthy hair diet plan | ≤5 | 30 |
| 10 |
 |
Hair Care | hair care | 33 | 19 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| minoxidil | 56 | 38 | 250+ | 170 |
| mamaearth | 53 | 39 | 250+ | 194 |
| alopecia | 53 | 13 | 249 | 61 |
| curled hair | 51 | 7 | 250+ | 81 |
| pampering | 50 | 21 | 250+ | 118 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Minoxidil Barba | minoxidil kirkland | ≤5 | 30 |
| 2 |
 |
Minox Beard | minox | 21 | 42 |
| 3 |
|
Hair loss and treatment( transplant and recovery) | hair loss | 34 | 12 |
| 4 |
 |
Pill Reminder & Medication Tracker - MyTherapy | medicine | 45 | 56 |
| 5 |
 |
落建自信工程 | rogaine | 38 | 50 |
| 6 |
|
????????New Hair Growth | rogaine hair | ≤5 | 16 |
| 7 |
|
Hair Care Tips✪Loss✪Fall✪Guide | hair care tips | 21 | 8 |
| 8 |
|
Yoga for Hair loss - Regrow Thick Hair at Home | hairline regrowth | 6 | 8 |
| 9 |
 |
Hair Loss (Alopecia) And Treatment | alopecia areata treatment | ≤5 | 30 |
| 10 |
 |
Beard Photo Editor - Beard Cam Live | moustaches | 50 | 4 |
These five keywords: “minoxidil”, “mamaearth”, “alopecia”, “curled hair”, “pampering”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Minoxidil Barba”, “Minox Beard”, “Hair loss and treatment( transplant and recovery)”, “Pill Reminder & Medication Tracker - MyTherapy”, “落建自信工程”, “????????New Hair Growth”, “Hair Care Tips✪Loss✪Fall✪Guide”, “Yoga for Hair loss - Regrow Thick Hair at Home”, “Hair Loss (Alopecia) And Treatment”, “Beard Photo Editor - Beard Cam Live”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “hair loss”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: