"treasure hunt" App Store Keywords Research Case | ASOTools
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"treasure hunt" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “treasure hunt” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “poslaju”, “realiza”, “bank of ireland 365”, “birth control pill”, “birth date calculator”, “likke”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “treasure hunt” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword treasure hunt from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hunt treasure 34 7 249 70
treasure hunter 23 16 249 91
treasure hunter's 22 9 249 103
treasure hunters 22 8 249 91
the secret treasure hunt 19 30 249 122

The search volume of the core keyword treasure hunt in Google App Store reached 35, its difficulty level reached 34, and the number of apps related to it reached 247, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hidden Objects: Treasure Hunt hunt treasure 34 7
2
It's Worth the Hunt! tresure hunt 28 5
3
Hidden Objects Treasure Hunt Adventure Games treasure chests 21 21
4
Grapevine Treasure Hunt grapevine treasure hunt ≤5 30
5
Treasure Hunt | Gps mode | QR codes treasure hunt clues 18 9
6
Duck Life Treasure Hunt fbg duck 39 30
7
Treasure Hunt treasurehunt 22 10
8
Geo Treasure Hunt - Location based Adventure geo eventure ≤5 30
9
The Hunt for the Lost Treasure LITE encontramos 34 39
10
Treasure Island Hidden Object Mystery Game tesori 45 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mahiong 61 14 250+ 144
godl 58 31 250+ 169
pirates of the carribean 58 16 249 105
pirates of the caribean 58 16 249 102
the pirates of the caribbean 58 30 250+ 120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mahjong mahj 61 80
2
Mahjong juego de fichas chinas ≤5 7
3
Mahjong majomg 61 15
4
Mahjong Treasure Quest treasure quest snake island 11 33
5
Mahjong mojang games 20 19
6
Mahjong Fish ocean mahjong ≤5 30
7
Mahjong City Tours: Free Mahjong Classic Game mahjiong 61 13
8
Mahjong Solitaire mahjong solitaire tile match ≤5 5
9
Mahjong Solitaire: Moonlight Magic moonlight mahjong ≤5 5
10
Mahjong Gold mahjong gold solitaire ≤5 6

These five keywords: “mahiong”, “godl”, “pirates of the carribean”, “pirates of the caribean”, “the pirates of the caribbean”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mahjong”, “Mahjong”, “Mahjong”, “Mahjong Treasure Quest”, “Mahjong”, “Mahjong Fish”, “Mahjong City Tours: Free Mahjong Classic Game”, “Mahjong Solitaire”, “Mahjong Solitaire: Moonlight Magic”, “Mahjong Gold”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “treasure hunt”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “treasure hunt