"tournament" App Store Keywords Research Case | ASOTools

"tournament" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tournament” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “moms”, “number color”, “billy graham”, “gala”, “guitar chords”, “anagram”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tournament” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tournament from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tournaments 26 15 250+ 63
tournament bracket 26 14 250+ 91
golf tournaments 26 7 250+ 88
razer kraken tournament edition 26 30 248 229
tournaments games 23 17 250+ 149

The search volume of the core keyword tournament in Google App Store reached 32, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Winner - Tournament Maker App, League Manager winner's 56 12
2
Tournament classement 36 34
3
Tourney Machine - Tournament Schedules tourney machine 32 28
4
Football Tournament Maker tournaments 26 15
5
Quick Tournament Maker elimination 25 25
6
Tournament Maker round robin ≤5 14
7
Tournament Manager torneio allstars ≤5 30
8
versus tournament (free) torneo de free fire 16 19
9
Challenge Place: Tournament and Bracket Management challonge 25 28
10
Easy Tournament - Tournament Organizer tournament soccer ≤5 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
espns 80 18 250+ 113
mis marcaores 72 25 248 150
cricket 66 86 250+ 116
u s open golf 61 30 249 158
tiwche 61 30 249 190

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ESPN eapn 80 38
2
ESPN Fantasy Sports fantasy football espn 63 31
3
ESPN Player - Europe, ME, Africa & Asia espn player 29 28
4
ESPN Tournament Challenge march madness bracket espn ≤5 30
5
ESPN The Magazine espn magazine 7 26
6
ESPNCricinfo - Live Cricket Scores, News & Videos cricinfo 52 21
7
700 ESPN 700 espn ≤5 30
8
ESPN Events espen plus 19 34
9
710 ESPN Seattle 710 espn seattle 23 35
10
ESPN Chicago espn radio 1000 ≤5 11

These five keywords: “espns”, “mis marcaores”, “cricket”, “u s open golf”, “tiwche”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ESPN”, “ESPN Fantasy Sports”, “ESPN Player - Europe, ME, Africa & Asia”, “ESPN Tournament Challenge”, “ESPN The Magazine”, “ESPNCricinfo - Live Cricket Scores, News & Videos”, “700 ESPN”, “ESPN Events”, “710 ESPN Seattle”, “ESPN Chicago”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tournament”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tournament