"moms" App Store Keywords Research Case | ASOTools
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"moms" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “moms” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ads block”, “g t a vice city”, “christmas ornaments”, “ошка”, “miki maus”, “transferred”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “moms” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword moms from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
momsterhigh 50 39 250+ 205
momster truck 48 5 250+ 67
momster hunter 45 20 249 140
momster 44 19 250+ 161
dance moms 39 20 250+ 134

The search volume of the core keyword moms in Google App Store reached 42, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Social Mom - the Parenting App for Moms mom friends 18 9
2
New Baby Single Mom Family Adventure mamás y bebés 14 9
3
SocialMama - Meet Mom Friends & Find Experts make new mom friends ≤5 30
4
Delicious - Moms vs Dads emely 16 27
5
Virtual Single Mom Simulator: Family Mother Life single mom 21 10
6
Virtual Mother Game: Family Mom Simulator mom 52 55
7
Mother Life Simulator Game mom life 19 6
8
Family Nanny Mom’s Helper Mother Simulator mom said 21 5
9
Home Chef Mom 2020 : Family Games real life barbie 23 19
10
Virtual Pregnant Mom: Family Simulator werkende moeder ≤5 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sahi 78 66 250+ 212
comiceria birtual 77 53 250+ 220
timdrt 75 30 250+ 239
i 72 30 249 242
in 68 98 250+ 239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SayHi Chat, Meet New People hi 68 78
2
SayHi Translate sayhi translate 6 12
3
Sahi Bukhari Urdu & Arabic Volume 6 hadees bukhari sharif in urdu hindi ≤5 30
4
IMVU: Avatar Virtual life game 3d. Chat and Social imvu 63 43
5
sahibinden.com: Emlak,Araba,Alışveriş ve Diğerleri sahiben 78 35
6
BAND - App for all groups band 55 67
7
Just Say Hi Online Dating App. Chat & Meet Singles d app online ltd ≤5 30
8
Sahi Hai hai ≤5 27
9
Badoo — Dating App to Chat, Date & Meet New People baaduu 80 53
10
Plenty of Fish Free Dating App pof 72 24

These five keywords: “sahi”, “comiceria birtual”, “timdrt”, “i”, “in”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SayHi Chat, Meet New People”, “SayHi Translate”, “Sahi Bukhari Urdu & Arabic Volume 6”, “IMVU: Avatar Virtual life game 3d. Chat and Social”, “sahibinden.com: Emlak,Araba,Alışveriş ve Diğerleri”, “BAND - App for all groups”, “Just Say Hi Online Dating App. Chat & Meet Singles”, “Sahi Hai”, “Badoo — Dating App to Chat, Date & Meet New People”, “Plenty of Fish Free Dating App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “moms”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “moms