"total war" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “total war” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “men shoes”, “outlet”, “normalize”, “toking tom”, “au”, “clint eastwood”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “total war” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword total war from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
total war warhammer 2 33 36 249 208
rome: total war 32 22 249 177
rome total war 32 22 249 175
total war troy 31 25 250+ 188
total war rome 2 28 25 250+ 195

The search volume of the core keyword total war in Google App Store reached 42, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 192 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Total War Battles: KINGDOM - Medieval Strategy totalwar 41 31
2
ROME: Total War rome: total war 32 22
3
ROME: Total War - Barbarian Invasion barbarian wars ≤5 30
4
ROME: Total War - Alexander total war alexander ≤5 30
5
Raid Heroes: Total War raid heroes ≤5 24
6
Guide Warhammer 2 Total War totalwar warhammer 2 33 39
7
Shogun's Empire: Hex Commander shogun 37 28
8
Total War-Rome Three Kingdoms Total War Game total war kingdoms ≤5 14
9
Samurai Wars samurai wars ≤5 10
10
Great Battles Medieval 1066 23 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amoning us 87 30 250+ 222
fortnaiter 77 30 250+ 245
america 61 64 248 95
ألاعب 61 63 249 249
game online 61 48 250+ 232

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Guide For Among Us : Learn How to Play Among Us among as 29 47
2
Odysseus Kosmos: Adventure Game odysseus 48 49
3
Among Us among us 87 75
4
Ostrich Among Us ostrich among us ≤5 27
5
GM Online : Murder Among Us, Hide & Seek, Fall Run gmos 45 19
6
Injustice 2 supermen 60 30
7
Injustice: Gods Among Us inmortals 46 44
8
I Am Innocent innocents 46 32
9
Guide For Among Us bogans ≤5 30
10
The Wolf Among Us the wolf among us 32 32

These five keywords: “amoning us”, “fortnaiter”, “america”, “ألاعب”, “game online”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Guide For Among Us : Learn How to Play Among Us”, “Odysseus Kosmos: Adventure Game”, “Among Us”, “Ostrich Among Us”, “GM Online : Murder Among Us, Hide & Seek, Fall Run”, “Injustice 2”, “Injustice: Gods Among Us”, “I Am Innocent”, “Guide For Among Us”, “The Wolf Among Us”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “total war”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “total war