"tires" App Store Keywords Research Case | ASOTools
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"tires" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tires” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “smileys”, “bethesda”, “southwest airlines”, “百度”, “aeroméxico”, “candy soda crush”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tires” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tires from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pentireste 87 51 250+ 230
puntirest 87 30 250+ 244
tires hop 55 13 250+ 83
michelin tires 39 29 234 141
goodyear tires 36 41 246 204

The search volume of the core keyword tires in Google App Store reached 41, its difficulty level reached 28, and the number of apps related to it reached 249, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Discount Tire discount tire 53 21
2
FlexShopper Tires flexshopper 31 39
3
America's Tire americas tire 43 18
4
Tire Expert pneus 46 12
5
Tire Size Calculator bf goodrich 38 30
6
Tires Plus tires plus 35 41
7
Scribble Rider scribbler 50 47
8
Tire Size Calculator tire sizer 29 21
9
Tires and Rims tires and rims 24 7
10
My Firestone firestone 46 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
e bay 90 44 248 216
ebays 90 18 250+ 96
almart 88 42 249 203
walmate 88 31 250+ 162
@walmart 88 28 248 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
2
eBay Motors: Buy & Sell Cars ebay motors 54 18
3
Crazy Deals - Top Hidden Deals for eBay deal technologies ≤5 9
4
eBay Kleinanzeigen for Germany ebay kleinanzeigen 60 30
5
Pocket Auctions for eBay bidsearch -fast bidding search ≤5 30
6
Amazon Shopping - Search, Find, Ship, and Save amaxon 100 29
7
Sniper for eBay - Auction Bid Sniper automatic bid ebay sniper 16 34
8
Shopping Guide for Ebay Buy & Sell , Deals ebay app download uk ≤5 30
9
What's it worth on eBay? FREE completely 29 32
10
Myibidder Auction Bid Sniper for eBay i bidder 29 3

These five keywords: “e bay”, “ebays”, “almart”, “walmate”, “@walmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “eBay Motors: Buy & Sell Cars”, “Crazy Deals - Top Hidden Deals for eBay”, “eBay Kleinanzeigen for Germany”, “Pocket Auctions for eBay”, “Amazon Shopping - Search, Find, Ship, and Save”, “Sniper for eBay - Auction Bid Sniper automatic bid”, “Shopping Guide for Ebay Buy & Sell , Deals”, “What's it worth on eBay? FREE”, “Myibidder Auction Bid Sniper for eBay”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tires”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tires