"ticketing" App Store Keywords Research Case | ASOTools
×

"ticketing" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ticketing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rimind”, “supported”, “radar”, “wide mate”, “farmers markets”, “coll of duty”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ticketing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ticketing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
e ticketing 31 11 249 97
e-ticketing 31 10 250+ 101
ticketing tool 26 11 248 80
concert ticketing 19 9 250+ 71
qticketing ≤5 30 250+ 234

The search volume of the core keyword ticketing in Google App Store reached 50, its difficulty level reached 29, and the number of apps related to it reached 249, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Q Ticketing metro houston 11 25
2
TickeTing Events flavorus events ≤5 7
3
Airline Ticket Booking app book flight tickets 33 30
4
Chartr - Tickets, Bus and Metro चार्टर्ड बस ≤5 15
5
UTS.MOBILE.TICKETING platform ticket ≤5 14
6
Ticketing System ticketing tool 26 11
7
Mobile Ticketing mobile ticketing app ≤5 30
8
OwnYourTicketing Ticket Scanner easy peasy ticketing, llc ≤5 30
9
Freshdesk freshdesk 31 43
10
HomeTown Gate & Ticket Scanner hometown 33 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
skyscannet 73 22 250+ 129
hotel 72 84 250+ 96
lottery result 70 52 250+ 34
hotels 69 57 250+ 83
expidia 68 25 250+ 154

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skyscanner – cheap flights, hotels and car rental sky skanner 73 27
2
Cheap Flights worldwide skyscanner 64 23
3
KAYAK Flights, Hotels & Cars kiak 63 53
4
eSky - Flights, Hotels, Rent a car, Flight deals esky 30 28
5
Cheap flights and airline tickets — Jetradar billigflüge 36 15
6
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 25
7
BookTripGo: Compare Flights, Rent Car, Hotel Deals cheap rental cars 46 8
8
Cheap Flights - Fly at lowest prices flights cheap 63 9
9
TravelPirates Top Travel Deals urlaubspiraten 41 18
10
Priceline - Travel Deals on Hotels, Flights & Cars priceline 59 21

These five keywords: “skyscannet”, “hotel”, “lottery result”, “hotels”, “expidia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Skyscanner – cheap flights, hotels and car rental”, “Cheap Flights worldwide”, “KAYAK Flights, Hotels & Cars”, “eSky - Flights, Hotels, Rent a car, Flight deals”, “Cheap flights and airline tickets — Jetradar”, “Expedia Hotels, Flights & Car Rental Travel Deals”, “BookTripGo: Compare Flights, Rent Car, Hotel Deals”, “Cheap Flights - Fly at lowest prices”, “TravelPirates Top Travel Deals”, “Priceline - Travel Deals on Hotels, Flights & Cars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ticketing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ticketing