"thể thao" App Store Keywords Research Case | ASOTools
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"thể thao" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “thể thao” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “goodfellas”, “sbi online”, “visco”, “last-minute”, “google sheets”, “city bank”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “thể thao” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword thể thao from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thể thao 24/7 33 17 249 150
giày thể thao nữ 28 14 249 98
thể thao tv 19 18 249 157
thể thao bóng đá 18 20 250+ 176
stv thể thao ≤5 30 250+ 156

The search volume of the core keyword thể thao in Google App Store reached 50, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 189 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
​Football Score & Schedule world football calendar 2018 ≤5 8
2
VN Sport: Tin tức thể thao, bóng đá, đọc báo 24/7 sport5.vn ≤5 30
3
Tin Bong Da, Tuong thuat, Lich thi dau, Livescore baobongda 41 19
4
Sports Car Driving - Fearless Stunts sports cars racing ≤5 9
5
Volleyball score volleyball score keeper ≤5 7
6
GoArmy Edge Football go army 23 6
7
Sport5 - Mạng xã hội thể thao sport5.vn ≤5 30
8
Sports - Tin Thể Thao tin the thao 48 21
9
Báo Thể Thao TP. Hồ Chí Minh báo thể thao và văn hóa ≤5 9
10
All Sports in One - Watch Games & Live Sports News sportarten 23 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nefflix 93 29 250+ 152
yahoos 93 27 250+ 133
natflixs 93 24 250+ 135
nurflix 93 22 248 127
netflicis 93 30 249 219

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix nèlix 93 68
2
Netflix  netflixxl 93 30
3
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16
4
Netflix VR netflix vr 20 5
5
iflix - Movies & TV Series nurflix 93 22
6
Free Netflix Movie app | Torrent Movie Downloader netflix downloader 50 20
7
Roku Remote Control: RoByte controls 50 45
8
Peliculas de Netfix Gratis gratis peliculas 55 9
9
Prime Video - Android TV believed 51 48
10
Free Netflix Movie app | Torrent Movie Downloader netflix movie downloader app for android ≤5 6

These five keywords: “nefflix”, “yahoos”, “natflixs”, “nurflix”, “netflicis”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Netflix Guide 2020 - Streaming Movies and Series”, “Netflix VR”, “iflix - Movies & TV Series”, “Free Netflix Movie app | Torrent Movie Downloader”, “Roku Remote Control: RoByte”, “Peliculas de Netfix Gratis”, “Prime Video - Android TV”, “Free Netflix Movie app | Torrent Movie Downloader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “thể thao”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “thể thao