"things to do" App Store Keywords Research Case | ASOTools
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"things to do" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “things to do” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xfinity streaming”, “win”, “movie full”, “toefl”, “mansfield”, “uchealth”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “things to do” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword things to do from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
things to do near me 37 33 250+ 166
things to do in san diego 34 19 250+ 152
100 things to do before high school 31 40 250+ 210
fun things to do 31 37 250+ 216
things to do in chicago 31 13 250+ 111

The search volume of the core keyword things to do in Google App Store reached 38, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 87 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
To Do List to do list 50 29
2
Microsoft To-Do: List, Task & Reminder to-do lists 45 11
3
Tasks: Todo list, Task List, Reminder todo lists 45 10
4
To Do Reminder with Alarm set reminders 38 10
5
Kibii - Discover things to do fun things to do 31 37
6
Todoist: To-Do List, Tasks & Reminders todoist 46 14
7
Google Tasks: Any Task, Any Goal. Get Things Done thing3 45 35
8
Things to do when you're bored: Useful & inspiring things to do when your bored 19 24
9
Eventbrite - Discover popular events & nearby fun eventbrite 51 37
10
Things to do at home to Conquer Boredom-Useful App what to do when bored at home ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 79 247 187
goofle 100 53 247 209
hoogle 100 51 248 202
googul 100 48 246 206
fobuk 100 30 249 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google Drive googledi 85 49
5
Google Assistant - Get things done, hands-free siri 60 52
6
Google Meet goigle meets 83 57
7
Google One one 61 85
8
Google Photos images 73 68
9
Google Translate gooletranslet 100 35
10
Google TV (previously Play Movies & TV) movie new 68 13

These five keywords: “googl”, “goofle”, “hoogle”, “googul”, “fobuk”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Assistant - Get things done, hands-free”, “Google Meet”, “Google One”, “Google Photos”, “Google Translate”, “Google TV (previously Play Movies & TV)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “things to do”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “things to do