"toefl" App Store Keywords Research Case | ASOTools
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"toefl" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “toefl” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “danish”, “vrbo”, “transgender”, “marie curie”, “mehndi designs”, “eye contact”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “toefl” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword toefl from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
toefl test 31 4 250+ 50
toefl exam 28 3 250+ 58
toefl ibt 21 4 250+ 56
ets toefl 20 17 250+ 117
toefl prep 16 4 250+ 59

The search volume of the core keyword toefl in Google App Store reached 41, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TOEFL Practice Test toelf 48 8
2
TOEFL preparation app. English Vocabulary Builder toefl words game ≤5 30
3
TOEFL® Official App ets toefl 20 17
4
TOEFL Prep & Practice from Magoosh toefl prep 16 4
5
TOEFL Listening & Practice 小站托福 13 15
6
TOEFL Preparation english study 21 15
7
Practice for TOEFL® Test Pro 2020 toefl ibt test practice cards ≤5 30
8
TOEFL® Writing and Speaking Mastery 托福口语 ≤5 16
9
TOEFL GO! toefl go 7 11
10
TOEFL English Vocabulary Cards 托福英语词汇 ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google word coach 61 32 249 199
english 53 86 250+ 205
transitional words 53 29 250+ 160
ietsl 53 2 250+ 46
listened 51 34 250+ 226

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
English Vocabulary For International Certificate test your vocabulary with science xl ≤5 2
2
Word Trainer DE Ultimate word trainer it-fr ≤5 30
3
English word of the day - Daily English Vocabulary english word of the day 8 7
4
Advanced Spelling Bee - English Vocabulary scripps national spelling bee ≤5 23
5
Word Up - word coach game and quiz google s new word coach game ≤5 13
6
Google Classroom google kelas room 95 34
7
Synonyms - Game synonyms game 21 10
8
My Vocabulary vokabelheft ≤5 30
9
Word Coach word coach game by google for adults ≤5 30
10
3,000 English Vocabulary - study English word 26 ezer angol szó ≤5 30

These five keywords: “google word coach”, “english”, “transitional words”, “ietsl”, “listened”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “English Vocabulary For International Certificate”, “Word Trainer DE Ultimate”, “English word of the day - Daily English Vocabulary”, “Advanced Spelling Bee - English Vocabulary”, “Word Up - word coach game and quiz”, “Google Classroom”, “Synonyms - Game”, “My Vocabulary”, “Word Coach”, “3,000 English Vocabulary - study English word”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “toefl”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “toefl