"therapies" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “therapies” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “face paint”, “vegan recipes”, “padman”, “bíblica”, “traduction”, “dog adoption”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “therapies” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword therapies from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cognitive behavioral therapies 41 3 248 43
psychological therapies 18 4 250+ 57
complementary therapies 12 6 250+ 62
therapies clinic 9 4 250+ 53
sea grass therapies rewards ≤5 30 248 245

The search volume of the core keyword therapies in Google App Store reached 50, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wysa: stress, depression & anxiety therapy chatbot therapist 50 15
2
CBT Companion: (Cognitive Behavioral Therapy app) cbt 41 41
3
7 Cups: Anxiety & Stress Chat counciling 37 25
4
DBT Coach: (Dialectical Behavior Therapy app) dbt 46 29
5
Sanvello for Anxiety, Depression & Stress overwhelm 50 26
6
What's Up? - A Mental Health App catharsis 46 51
7
BetterHelp: Online Counseling & Therapy counselling 51 22
8
Binaural Beats Therapy binary beats 24 5
9
InnerHour Self-Care Therapy - Anxiety & Depression mentaal beter 14 9
10
RecoverBrain Therapy for Aphasia, Stroke, Dementia inhibition 45 49

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
up 73 94 250+ 160
waths up 68 29 250+ 183
whaas up 68 22 250+ 170
massage 62 65 250+ 32
instrução técnica 61 54 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rise Up rise 46 61
2
UP Faith & Family up faith and family 21 21
3
Uplive - Live Video Streaming App apply 33 51
4
UP! - Depression, Bipolar & Borderline Management bipolar ball ≤5 26
5
Up — Upgrade your banking up card ≤5 17
6
UP® – Smart Coach for Health jawbone 28 23
7
Light-It Up chrissie hynde 36 52
8
Rise Up – Keep Protecting Your Balloon rise up 44 53
9
Fly UP balloons fly up ≤5 7
10
Disney+ disney plost 73 30

These five keywords: “up”, “waths up”, “whaas up”, “massage”, “instrução técnica”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Rise Up”, “UP Faith & Family”, “Uplive - Live Video Streaming App”, “UP! - Depression, Bipolar & Borderline Management”, “Up — Upgrade your banking”, “UP® – Smart Coach for Health”, “Light-It Up”, “Rise Up – Keep Protecting Your Balloon”, “Fly UP”, “Disney+”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “therapies”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “therapies