"dog adoption" App Store Keywords Research Case | ASOTools
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"dog adoption" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dog adoption” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “philippine airline”, “inspiration”, “saudi arabia news”, “imgur”, “بلياردو”, “linger”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dog adoption” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dog adoption from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dog adoptions 51 9 250+ 85
dog adoption uk 19 6 250+ 78
virtual pet dog adoption games for free ≤5 13 250+ 170
dog adoption app delhi ≤5 3 250+ 70
dog adoption app in india ≤5 30 250+ 117

The search volume of the core keyword dog adoption in Google App Store reached 42, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Petfinder Adoptable Pets petfinder 52 19
2
Pets Adoption: Adopt Dog, Cat or Post for Adoption adopting pets 46 13
3
Petdoption - Adopt a rescue animal dog adoptions 51 9
4
Pawdoption - Pet Adoption aspca adoption 11 5
5
Pet Finder: Adopt Dog, Cat or Post for Adoption pet adoptions 46 7
6
Pets Adoption: Adopt Dog, Cat and Other Pets puppy adoption app india ≤5 30
7
Pet Adopter - Adopt pets direct from people nearby dog adopters 51 9
8
Adopt Me: Pet Adoption, Adopt All Kind of Pets adopt meme ≤5 23
9
Let's Adopt let s adopt ≤5 30
10
DOG ADOPTION INFO FOR 2020 adopt a dog app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblaxc 88 62 250+ 244
catsimuiator 83 6 106 56
smart pet 68 16 250+ 94
c_a_t_s 68 30 250+ 212
legos 66 23 250+ 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game town car 19 17
3
Super Salon solon 29 26
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 38
7
Stickman Hook exstention 53 58
8
Art of War: Legions art of war 43 40
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars боксы 38 14

These five keywords: “roblaxc”, “catsimuiator”, “smart pet”, “c_a_t_s”, “legos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dog adoption”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dog adoption