"theatre" App Store Keywords Research Case | ASOTools
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"theatre" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “theatre” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “reader adobe”, “pelicans”, “jiu-jitsu”, “category”, “sabrina carpenter”, “plats”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “theatre” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword theatre from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
amctheatres com 53 22 250+ 122
theatres 50 18 250+ 26
amc theatres 40 18 250+ 103
movie theatre 36 11 250+ 89
marcus theatre 34 14 250+ 93

The search volume of the core keyword theatre in Google App Store reached 36, its difficulty level reached 49, and the number of apps related to it reached 249, among them, there are 22 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AMC Theatres: Movies & More amctheatres com 53 22
2
TP-Link Tether tp-link 55 31
3
Cinemark Theatres theatres 50 18
4
TheatreDNA: Theatre & Entertainment Reference App theatrical 21 3
5
Fandango Movie Tickets & Times movies theater 68 10
6
Cube Escape: Theatre cube escape: theatre 8 30
7
BroadwayHD broadway 39 40
8
My Theater theater play 10 16
9
Galaxy Theatres galaxy theatre 24 13
10
LOVEtheatre garrick theatre ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
movles 68 15 250+ 117
¡movie 68 13 250+ 103
moives 68 11 249 92
movies theater 68 10 250+ 80
movies 65 69 250+ 96

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
FandangoNOW | Movies & TV good boys 46 25
2
HD Movies 2020 - Shox Box 2020 Free movies box 34 9
3
Movies Out Now - HD Movies FreeMAX sd movies point app ≤5 4
4
Movies by Flixster, with Rotten Tomatoes my flixter 61 30
5
MovieFlix - Free Online Movies & Web Series in HD moviesflix 65 6
6
HD Movies Free 2020 - HD Movie hd movie 48 43
7
My Movies 3 - Movie & TV Collection Library lemonade mouth 41 36
8
HD Movie Watch: Free Online Movies online watch free movie app ≤5 3
9
Movies Anywhere moviees 43 16
10
XUMO: Free Streaming TV Shows and Movies entertainments 50 42

These five keywords: “movles”, “¡movie”, “moives”, “movies theater”, “movies”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FandangoNOW | Movies & TV”, “HD Movies 2020 - Shox Box 2020 Free”, “Movies Out Now - HD Movies FreeMAX”, “Movies by Flixster, with Rotten Tomatoes”, “MovieFlix - Free Online Movies & Web Series in HD”, “HD Movies Free 2020 - HD Movie”, “My Movies 3 - Movie & TV Collection Library”, “HD Movie Watch: Free Online Movies”, “Movies Anywhere”, “XUMO: Free Streaming TV Shows and Movies”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “theatre”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “theatre