"the word of the day" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the word of the day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scholarships”, “product”, “saint”, “clearblue”, “starlink”, “okemon”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “the word of the day” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the word of the day from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
word of the day | 39 | 33 | 250+ | 113 |
mexican word of the day | 31 | 21 | 250+ | 129 |
merriam webster word of the day | 14 | 14 | 250+ | 180 |
word of the day spanish | 12 | 7 | 250+ | 103 |
kids word of the day | 12 | 7 | 249 | 100 |
The search volume of the core keyword the word of the day in Google App Store reached 42, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Word of the day — Daily English dictionary app | wordoftheday | 43 | 15 | |
2 |
|
Word of the Day - Vocabulary Builder | words day | 43 | 21 |
3 |
|
Daily Word - Word Of The Day | a day app | ≤5 | 30 |
4 |
|
Word of the Day: Learn Daily English, Lexicon Quiz | word of the day – quiz games | ≤5 | 30 |
5 |
|
Word of the Day! | word of the day free | ≤5 | 8 |
6 |
|
Vocabulary Builder | ventures vocabulary builder | ≤5 | 30 |
7 |
|
English word of the day - Daily English Vocabulary | english word of the day | 8 | 7 |
8 |
|
Word of the Day - Daily English dictionary | ielts picture vocabulary | ≤5 | 30 |
9 |
|
Weird Word A Day - Vocab builder + definition app | weird word of the day | ≤5 | 30 |
10 |
|
French word of the day - Daily French Vocabulary | french word of the day app | ≤5 | 2 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
macsenger | 78 | 30 | 249 | 202 |
gamess | 75 | 61 | 250+ | 246 |
diction | 75 | 57 | 250+ | 175 |
dicsonaray | 75 | 41 | 250+ | 223 |
dictoinary | 75 | 18 | 250+ | 168 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Messenger for all Social apps - New Messages | messenger for all social app | ≤5 | 30 |
2 |
|
All social media and social messengers app | браузер социальных | ≤5 | 6 |
3 |
|
LeanKey Keyboard | lea | 43 | 45 |
4 |
|
Xooloo Messenger Kids - Safer Kids Messenger app! | kids friends | 16 | 30 |
5 |
|
T Plus Messenger | t+plus | 18 | 40 |
6 |
|
ManyChat | manychat | 34 | 47 |
7 |
|
Messenger Kids – The Messaging App for Kids | messenger kids | 50 | 22 |
8 |
|
Pandora Music for TV | p | 73 | 80 |
9 |
|
File manager | tv manager | ≤5 | 30 |
10 |
|
Messenger Pro for Messages, Video Chat for free | mansagar download | ≤5 | 22 |
These five keywords: “macsenger”, “gamess”, “diction”, “dicsonaray”, “dictoinary”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Messenger for all Social apps - New Messages”, “All social media and social messengers app”, “LeanKey Keyboard”, “Xooloo Messenger Kids - Safer Kids Messenger app!”, “T Plus Messenger”, “ManyChat”, “Messenger Kids – The Messaging App for Kids”, “Pandora Music for TV”, “File manager”, “Messenger Pro for Messages, Video Chat for free”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “the word of the day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: