"the word of the day" App Store Keywords Research Case | ASOTools
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"the word of the day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the word of the day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scholarships”, “product”, “saint”, “clearblue”, “starlink”, “okemon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the word of the day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the word of the day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
word of the day 39 33 250+ 113
mexican word of the day 31 21 250+ 129
merriam webster word of the day 14 14 250+ 180
word of the day spanish 12 7 250+ 103
kids word of the day 12 7 249 100

The search volume of the core keyword the word of the day in Google App Store reached 42, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Word of the day — Daily English dictionary app wordoftheday 43 15
2
Word of the Day - Vocabulary Builder words day 43 21
3
Daily Word - Word Of The Day a day app ≤5 30
4
Word of the Day: Learn Daily English, Lexicon Quiz word of the day – quiz games ≤5 30
5
Word of the Day! word of the day free ≤5 8
6
Vocabulary Builder ventures vocabulary builder ≤5 30
7
English word of the day - Daily English Vocabulary english word of the day 8 7
8
Word of the Day - Daily English dictionary ielts picture vocabulary ≤5 30
9
Weird Word A Day - Vocab builder + definition app weird word of the day ≤5 30
10
French word of the day - Daily French Vocabulary french word of the day app ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
macsenger 78 30 249 202
gamess 75 61 250+ 246
diction 75 57 250+ 175
dicsonaray 75 41 250+ 223
dictoinary 75 18 250+ 168

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Messenger for all Social apps - New Messages messenger for all social app ≤5 30
2
All social media and social messengers app браузер социальных ≤5 6
3
LeanKey Keyboard lea 43 45
4
Xooloo Messenger Kids - Safer Kids Messenger app! kids friends 16 30
5
T Plus Messenger t+plus 18 40
6
ManyChat manychat 34 47
7
Messenger Kids – The Messaging App for Kids messenger kids 50 22
8
Pandora Music for TV p 73 80
9
File manager tv manager ≤5 30
10
Messenger Pro for Messages, Video Chat for free mansagar download ≤5 22

These five keywords: “macsenger”, “gamess”, “diction”, “dicsonaray”, “dictoinary”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Messenger for all Social apps - New Messages”, “All social media and social messengers app”, “LeanKey Keyboard”, “Xooloo Messenger Kids - Safer Kids Messenger app!”, “T Plus Messenger”, “ManyChat”, “Messenger Kids – The Messaging App for Kids”, “Pandora Music for TV”, “File manager”, “Messenger Pro for Messages, Video Chat for free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the word of the day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the word of the day