"functional" App Store Keywords Research Case | ASOTools
×

"functional" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “functional” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “arezzo”, “mastiff”, “camera”, “sex position”, “videomate downloader”, “today gold price”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “functional” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword functional from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
functional group 41 14 249 107
dysfunctional 34 47 250+ 233
functional training 31 14 250+ 107
functionality 29 17 249 149
functionality test 24 7 250+ 73

The search volume of the core keyword functional in Google App Store reached 50, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 151 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FP Taiwan - Functional Patterns台灣訓練場館服務 formación profesional 23 16
2
The Functional Fit Group f45 training challenge ≤5 30
3
Functional Physical Therapy functional physical therapy ≤5 30
4
Double Ops Functional Training double ops functional training ≤5 30
5
Kennedy Functional Training functional movement systems ≤5 30
6
Kevin's Functional Training functional fitness app ≤5 7
7
Seaworthy Functional Medicine seaworthy functional medicine ≤5 30
8
Functional English Grammar comprehensive functional english grammar and composition for class 9 and 10 ≤5 30
9
Functional Effect functional effect fitness ≤5 30
10
Best Functional Calculator 2020: Easy Mathematics quotient 46 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtubetm 100 70 249 241
youtuoob 100 68 249 238
youtub 100 54 250+ 201
yutupgo 100 47 249 199
uutb 100 46 249 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtuoob 100 68
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
Google Camera camera 61 94
6
YouTube Studio youtubestadio 63 41
7
Google googl 100 80
8
Hangouts hangouts 68 27
9
Music player - 10 bands equalizer Audio player though 46 43
10
FilmoraGo - Free Video Editor filmora 51 39

These five keywords: “youtubetm”, “youtuoob”, “youtub”, “yutupgo”, “uutb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “functional”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “functional