"the voice" App Store Keywords Research Case | ASOTools
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"the voice" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the voice” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kpmg”, “terrorists”, “cars wallpaper”, “r kelly”, “passport parking”, “super mario world”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the voice” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the voice from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the voice kids 32 19 250+ 149
the voice judge 29 37 250+ 203
voice of the martyrs 18 38 250+ 226
the voice app 18 15 250+ 155
the voice kids uk 16 33 248 207

The search volume of the core keyword the voice in Google App Store reached 43, its difficulty level reached 29, and the number of apps related to it reached 249, among them, there are 191 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Voice Official App on NBC the vioce 48 24
2
The Voice - Sing Karaoke thevoicekids 48 56
3
StarMaker Lite: No.1 Sing & Music app 一条工務店 36 49
4
The Voice the voice bible ≤5 6
5
Karaoke - Sing Karaoke, Unlimited Songs caryoke 65 24
6
Smule - Social Karaoke Singing karaok 65 66
7
StarMaker: Sing free Karaoke, Record music videos wihsing 72 58
8
America's Got Talent on NBC simon cowell 55 38
9
Karaoke voice sing & record mike bibby 24 45
10
EZ Voice mayank 26 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 79 247 187
goigle translate 100 22 250+ 151
hoogle translate 100 21 250+ 148
google trànslate 100 18 250+ 131
g o o g l e 100 30 248 213

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google g o o g l e 100 30
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search log-in 56 54
4
Google Drive drive google 85 41
5
Google Assistant - Get things done, hands-free google assistance 56 31
6
Google Meet goigle meets 83 57
7
Google One one 61 85
8
Google Photos images 73 68
9
Google Translate gooletranslet 100 35
10
Google TV (previously Play Movies & TV) movie new 68 13

These five keywords: “googl”, “goigle translate”, “hoogle translate”, “google trànslate”, “g o o g l e”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Assistant - Get things done, hands-free”, “Google Meet”, “Google One”, “Google Photos”, “Google Translate”, “Google TV (previously Play Movies & TV)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the voice”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the voice