"horseriding" App Store Keywords Research Case | ASOTools
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"horseriding" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horseriding” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “super smash bros ultimate”, “şık”, “firehouse sub”, “barb”, “scale for weight”, “kardashian”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horseriding” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horseriding from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
horseridingtales 19 19 250+ 173
horseriding tales 18 12 250+ 131
horseridingtaled ≤5 15 250+ 185
horseridingtaies ≤5 5 241 122
horseridingtales-ridewithfriends ≤5 30 250+ 233

The search volume of the core keyword horseriding in Google App Store reached 41, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 96 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Horse Riding Tales - Ride With Friends cavalo 50 11
2
Horse Riding Simulator 3D : Jockey Mobile Game horse riding 3d: show jumping ≤5 6
3
Rival Stars Horse Racing horse 56 76
4
HorseWorld – My Riding Horse - Play the game perde 31 18
5
Horse Riding Adventure: Horse Racing game horse racing derby 2016 simulator 3d game for free ≤5 30
6
Horse Riding Rival: Multiplayer Derby Racing race frenzy ≤5 10
7
Offroad Horse Taxi Driver – Passenger Transport gallop taxis ≤5 30
8
Horse Legends: Epic Ride Game horseland 34 29
9
Flying Horse Police Chase : US Police Horse Games harsh rajat ≤5 30
10
Horse Paradise - My Dream Ranch horse paradise 10 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spirt 60 22 250+ 134
my little poney 58 11 250+ 97
my littel pony 58 10 250+ 98
my lttel pony 58 10 250+ 85
the games i downloaded 58 30 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spirit Airlines spirits airline 60 35
2
Spirit Adventure cimarron games ≤5 24
3
Spirit Ride horse spirit 18 7
4
Ghostcom™ Radar - Spirit Detector Simulator ghostcom radar spirit detector ≤5 30
5
Spirit Level spirit level area 4 ≤5 30
6
Spirit Box Lite spiritbox 25 1
7
Spirit Board Simulator wija 43 18
8
Spirit Speak communicate with spirits ≤5 1
9
Ghost Voice Box (Spirit Voice Box) Simulation 13 ghosts 36 30
10
spirit runner movie sprit ≤5 17

These five keywords: “spirt”, “my little poney”, “my littel pony”, “my lttel pony”, “the games i downloaded”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spirit Airlines”, “Spirit Adventure”, “Spirit Ride”, “Ghostcom™ Radar - Spirit Detector Simulator”, “Spirit Level”, “Spirit Box Lite”, “Spirit Board Simulator”, “Spirit Speak”, “Ghost Voice Box (Spirit Voice Box) Simulation”, “spirit runner”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horseriding”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horseriding