"cat-game" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cat-game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “saúde”, “scream 4”, “electronic signature”, “northumbria”, “supermercado”, “prospect”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cat-game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cat-game from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
cat game	40	28	249	179
the cat game	35	23	249	158
game cat	34	21	249	172
talk tom cat game	29	19	249	148
game for cat	28	18	250+	133

The search volume of the core keyword cat-game in Google App Store reached 40, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 176 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Cat Game - The Cats Collector!	cat games	45	25
2		Dear My Cat	thanks dear	≤5	23
3		Cat Escape	kitten escape	≤5	16
4		My Talking Tom 2	cat	63	98
5		My Talking Angela	angele	61	61
6		Neko Atsume: Kitty Collector	ねこ	53	38
7		Talking Tom Cat	talking with tommy	53	48
8		Cat Simulator : Kitty Craft	kitties	45	16
9		Cat Condo 2	cats in hats	29	15
10		CAT ALONE - Cat Toy	game for cats	34	17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
fobuk	100	30	249	244
catsimuiator	83	6	106	56
d.r	68	9	250+	81
c_a_t_s	68	30	250+	212
booboo	66	43	250+	202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Fleep - Free Team Messenger	pescebok	100	5
2		Fruit Ninja®	spiel	51	59
3		Candy Crush Soda Saga	sagas	50	33
4		Facebook	faceb	100	79
5		DC Legends: Fight Superheroes	bat-man	63	54
6		Roblox	roblocxx	88	63
7		My Talking Angela	angele	61	61
8		HSK Online — HSK Study and Exams	hsk	30	32
9		Solitaire	jeusc	53	30
10		Minecraft	minecraft	80	95

These five keywords: “fobuk”, “catsimuiator”, “d.r”, “c_a_t_s”, “booboo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cat-game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools