"the maze runner" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the maze runner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “такси”, “oriented object programming”, “face shop”, “hearing test”, “rhombus”, “dubizzle”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the maze runner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the maze runner from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
the maze runner 2	39	22	250+	127
the maze runner game	≤5	8	250+	100
the maze runner android gameplay full hd	≤5	17	247	164
the maze runner 2 game	≤5	10	250+	123
the maze runner android gameplay	≤5	10	248	113

The search volume of the core keyword the maze runner in Google App Store reached 40, its difficulty level reached 12, and the number of apps related to it reached 248, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Escape The Glade (3D MAZE)	maze runner	46	27
2		The Maze Runner	the maze runner games 2	≤5	30
3		Labyrinth Maze Runner	the maze runner 2	39	22
4		Maze Runner 3D: Labyrinth Survival Games Offline	maze runner scorch trials	≤5	30
5		Maze Runner 3D	maze runner 3d	≤5	30
6		Maze Runner: Maze Escape	the scorch	≤5	26
7		Maze Runner Maps For Minecraft	maze maps for minecraft pe	≤5	3
8		Maze Runner	the maze runner games original	≤5	30
9		Maze Runner	maze runner correr o morir	21	16
10		Maze Runner 2D	paxman maze runner	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
games	77	94	250+	250
ggamess	75	60	250+	240
catoons	72	21	250+	139
game	70	100	250+	247
juegues	70	61	250+	239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Temple Run 2	ganes	63	58
2		slither.io	game	70	100
3		Chat Master!	gamws	58	60
4		Street Diver	glipping	50	49
5		Magic Tiles 3	piaon	58	20
6		Subway Surfers	sabuway	73	27
7		Fruit Ninja®	spiel	51	59
8		Temple Run	الألعاب	61	60
9		aquapark.io	piscina	56	16
10		Candy Crush Saga	cand	63	80

These five keywords: “games”, “ggamess”, “catoons”, “game”, “juegues”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Temple Run 2”, “slither.io”, “Chat Master!”, “Street Diver”, “Magic Tiles 3”, “Subway Surfers”, “Fruit Ninja®”, “Temple Run”, “aquapark.io”, “Candy Crush Saga”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the maze runner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools