"teddy bears" App Store Keywords Research Case | ASOTools
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"teddy bears" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “teddy bears” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “randstad”, “devil may cry”, “tide”, “nuclear bomb”, “гороскоп”, “ojas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “teddy bears” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword teddy bears from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
go teddy bears ≤5 30 249 40
teddy bears games ≤5 5 250+ 91
cuddly teddy bears ≤5 1 250+ 41
teddy bears bedtime stories ≤5 3 250+ 64
lotsa teddy bears ≤5 30 250+ 115

The search volume of the core keyword teddy bears in Google App Store reached 34, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Talking Teddy Bear teddy bear 42 58
2
Teddy Bears Bedtime Stories go teddy bears ≤5 30
3
Teddy Bear Gallery teddy app ≤5 30
4
[3D Platformer] Super Bear Adventure beears 63 43
5
Cute Teddy Bear Wallpaper teddy bear wallpaper 29 12
6
Love Teddy Bear Wallpapers teddies 46 1
7
Pink Diamond Teddy Bear Theme pink diamond teddy bear wallpaper ≤5 30
8
Talking Teddy Bear – Games for Kids & Family Free teddy games ≤5 5
9
Cute Teddy Bear Wallpaper Best HD teddy bear wallpaper 29 12
10
Teddy bear live wallpaper teddy bear maze ≤5 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
beears 63 43 250+ 191
usor 58 48 249 218
bear 56 72 250+ 71
build-a-bear 55 32 250+ 169
bulid a bear 55 14 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
[3D Platformer] Super Bear Adventure bear 56 72
2
GROWLr: Gay Bears Near You glowers 42 19
3
bearwww : Gay Bear Community bearwww gay bear ≤5 26
4
u4Bear: Gay Bear Social App u4bear 13 32
5
Grumpy Bears trumpy bear 33 48
6
W | Bear : Gay Bear's Chat App daddy bear 19 7
7
TunnelBear: Virtual Private Network & Security tunneler 41 18
8
Arctic Bear Survival Life Simulator 3d big bear hunting survival ≤5 30
9
Blocky Panda Simulator - be a bamboo bear! bären abenteuer ≤5 13
10
Care Bears Rainbow Playtime care bears 38 18

These five keywords: “beears”, “usor”, “bear”, “build-a-bear”, “bulid a bear”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “[3D Platformer] Super Bear Adventure”, “GROWLr: Gay Bears Near You”, “bearwww : Gay Bear Community”, “u4Bear: Gay Bear Social App”, “Grumpy Bears”, “W | Bear : Gay Bear's Chat App”, “TunnelBear: Virtual Private Network & Security”, “Arctic Bear Survival Life Simulator”, “Blocky Panda Simulator - be a bamboo bear!”, “Care Bears Rainbow Playtime”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “teddy bears”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “teddy bears