"fm radio" App Store Keywords Research Case | ASOTools
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"fm radio" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fm radio” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “masterchef”, “corn”, “family guy”, “rubix cube solve”, “match en direct”, “rotational”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fm radio” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fm radio from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fm radios 41 10 250+ 74
fm- radio 41 7 250+ 93
radio fm 38 32 250+ 119
online radio fm 29 10 250+ 117
radio rmf fm online 26 14 250+ 90

The search volume of the core keyword fm radio in Google App Store reached 44, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Radio FM radio 62 82
2
FM Radio: Local Radio, Fm, Am, Radio Tuner, Radio radio tuner 35 16
3
FM Radio: Live Radio, AM / FM Simple Radio App f m radio 41 7
4
Simple Radio – Free Live AM FM Radio & Music App radio en vivo 50 13
5
Radio FM ! ridio fm 41 30
6
Radio FM AM am fm radio 25 10
7
NextRadio Free Live FM Radio next radio 19 7
8
FM Radio: Fm, Am, Radio, Online Radio, Free Radio fm radio: fm, am ≤5 30
9
TuneIn Radio: Live News, Sports & Music Stations tune in radio 45 13
10
Radio USA: Free FM Radio App, Music & News radio usa 13 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tune 66 76 247 97
ituners 66 43 248 194
tunes 66 42 247 79
¡tunes 66 12 248 74
r a d i o 63 13 249 132

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tune Me turn me on 24 33
2
TuneIn Radio: Live News, Sports & Music Stations tune in radio 45 13
3
Free Guitar Tuner - Fender Tune guitar tuner· 54 10
4
Voloco: Auto Voice Tune + Harmony auto tune 50 19
5
Tuner - gStrings Free gastring 46 30
6
GuitarTuna - Tuner for Guitar Ukulele Bass & more! gui tar 56 12
7
Sound Tune car stereo 25 11
8
Guitar Tuner Pro - Tune your Guitar, Bass, Ukulele tuner pro 12 8
9
Tune Talk tunetalk 26 44
10
Tuner - Pitched! pitched 48 5

These five keywords: “tune”, “ituners”, “tunes”, “¡tunes”, “r a d i o”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tune Me”, “TuneIn Radio: Live News, Sports & Music Stations”, “Free Guitar Tuner - Fender Tune”, “Voloco: Auto Voice Tune + Harmony”, “Tuner - gStrings Free”, “GuitarTuna - Tuner for Guitar Ukulele Bass & more!”, “Sound Tune”, “Guitar Tuner Pro - Tune your Guitar, Bass, Ukulele”, “Tune Talk”, “Tuner - Pitched!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fm radio”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fm radio