"teddy bear" App Store Keywords Research Case | ASOTools
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"teddy bear" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “teddy bear” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stephanie”, “kansas”, “lamma”, “قران”, “vietjet”, “transformation”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “teddy bear” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword teddy bear from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
teddy bears 34 5 250+ 43
teddy bear wallpaper 29 12 249 35
teddy bear emojis 18 12 250+ 96
teddy bear teddy bear turn around 11 9 249 95
teddy bear wallpapers hd 11 1 248 34

The search volume of the core keyword teddy bear in Google App Store reached 42, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Talking Teddy Bear teddy bears 34 5
2
Talking Teddy Bear – Games for Kids & Family Free teddy games ≤5 5
3
Teddy Bear Gun Strike Game: Counter Shooting Games teddy bear gun shooting game ≤5 30
4
Love Teddy Bear Wallpapers teddies 46 1
5
Teddy Bear Gallery teddy app ≤5 30
6
[3D Platformer] Super Bear Adventure bear 56 72
7
Pink Diamond Teddy Bear Theme pink diamond teddy bear wallpaper ≤5 30
8
Lavender Teddy Bear Pink Purple Plush Toy Theme blue teddy bear themes ≤5 1
9
Cute Teddy Bear Wallpaper teddy bear wallpaper 29 12
10
Teddy bear live wallpaper teddy bear maze ≤5 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
beears 63 34 250+ 160
usor 58 48 249 218
bear 56 72 250+ 71
hite 55 52 249 219
build-a-bear 55 32 250+ 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
GROWLr: Gay Bears Near You grauler 34 37
2
[3D Platformer] Super Bear Adventure bear 56 72
3
bearwww : Gay Bear Community bearwww gay bear ≤5 24
4
Grumpy Bears trumpy bear 33 48
5
W | Bear : Gay Bear's Chat App daddy bear 19 7
6
TunnelBear: Virtual Private Network & Security tunneler 41 18
7
u4Bear: Gay Bear Social App u4bear 13 32
8
Honey Bear Fun honey bear run ≤5 30
9
Beer Buddy - Drink with me! beer buddy 27 40
10
Untappd - Discover Beer beer 48 59

These five keywords: “beears”, “usor”, “bear”, “hite”, “build-a-bear”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “GROWLr: Gay Bears Near You”, “[3D Platformer] Super Bear Adventure”, “bearwww : Gay Bear Community”, “Grumpy Bears”, “W | Bear : Gay Bear's Chat App”, “TunnelBear: Virtual Private Network & Security”, “u4Bear: Gay Bear Social App”, “Honey Bear Fun”, “Beer Buddy - Drink with me!”, “Untappd - Discover Beer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “teddy bear”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “teddy bear