"kansas" App Store Keywords Research Case | ASOTools
×

"kansas" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kansas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hue philips”, “fast food restaurant”, “apk”, “accidente”, “depending”, “ssgo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kansas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kansas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kansas city chiefs 53 29 250+ 146
kansas city chiefs schedule 36 6 250+ 70
arkansas 34 51 250+ 15
kansas city 34 33 249 18
kansas city royals 33 29 250+ 157

The search volume of the core keyword kansas in Google App Store reached 46, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
iKan - State of Kansas ikan 39 27
2
Kansas DMV Permit Test Prep 2020 ks vehicles 6 23
3
Kansas Jayhawks jayhawks 17 39
4
HuntFish KS ks 41 40
5
Kansas Driver License Test kansas drivers license practice test ≤5 30
6
Kansas Public Radio App wshu public radio app ≤5 7
7
Kansas City Star Newspaper kc star 28 42
8
KCTV5 News – Kansas City channel 5 news kcmo ≤5 30
9
FOX4 News Kansas City fox 4 news kansas city 8 6
10
Kansas Radio Stations city of manhattan, ks ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nexflique 93 30 250+ 228
netglixx 93 30 249 29
netflicse 93 30 248 221
netflicix 93 30 248 220
pintersti 87 30 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
2
ESPN espns 80 19
3
Hulu: Stream TV shows & watch the latest movies hulu 75 34
4
YouTube TV - Watch & Record Live TV you tuoby 100 30
5
Pinterest printreste 87 56
6
Destiny 2 Companion destiny 2 53 36
7
Pluto TV - It’s Free TV tv 63 88
8
VLC for Android players 61 55
9
STARZ st 60 75
10
Netflix nèlix 93 68

These five keywords: “nexflique”, “netglixx”, “netflicse”, “netflicix”, “pintersti”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spotify: Listen to new music, podcasts, and songs”, “ESPN”, “Hulu: Stream TV shows & watch the latest movies”, “YouTube TV - Watch & Record Live TV”, “Pinterest”, “Destiny 2 Companion”, “Pluto TV - It’s Free TV”, “VLC for Android”, “STARZ”, “Netflix”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kansas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kansas