"techcrunch" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “techcrunch” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “百度”, “shopee”, “stars wars lego”, “mikasa”, “kurt cobain”, “west elm”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “techcrunch” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword techcrunch from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
techcrunch disrupt 14 35 250+ 224
techcrunch hindi ≤5 18 249 186
techcrunch japan ≤5 30 250+ 201
techcrunch app ≤5 30 250+ 176
tc上海2017-techcrunch国际创新峰会 2017 ≤5 30 249 225

The search volume of the core keyword techcrunch in Google App Store reached 35, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 181 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TechCrunch technological 53 7
2
Cruncher - TechCrunch News Reader cruncher 50 55
3
Tech News technologies 34 47
4
CNET: Best Tech News, Reviews, Videos & Deals technology 40 58
5
Flipboard - Latest News, Top Stories & Lifestyle naticias 70 29
6
Business Insider businessinsider 46 40
7
Geek Tech - High Tech News standing tech ≤5 30
8
Tech Review technology review mit 21 30
9
Science News Daily: Science Articles and News App
 sciencedaily 34 25
10
The Wall Street Journal: Business & Market News wsj 50 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
faceb 100 79 250+ 240
ficpok 100 72 250+ 245
fassabook 100 64 249 231
fece book 100 63 249 223
face book 100 62 250+ 226

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook ficpok 100 72
2
Facebook Lite fcboook lit 73 60
3
Facebook Gaming gaking 55 49
4
Messenger – Text and Video Chat for Free messenger 83 86
5
Faster for Facebook Lite facebook news feed 21 14
6
Facebook Ads Manager business manager for facebook 50 30
7
Messenger Lite: Free Calls & Messages messenger lite 49 21
8
Facebook Local local 43 66
9
Workplace from Facebook work place 51 35
10
Swipe for Facebook swipe 39 62

These five keywords: “faceb”, “ficpok”, “fassabook”, “fece book”, “face book”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Facebook Lite”, “Facebook Gaming”, “Messenger – Text and Video Chat for Free”, “Faster for Facebook Lite”, “Facebook Ads Manager”, “Messenger Lite: Free Calls & Messages”, “Facebook Local”, “Workplace from Facebook”, “Swipe for Facebook”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “techcrunch”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “techcrunch