"tax" App Store Keywords Research Case | ASOTools
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"tax" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tax” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nwes”, “sora”, “super rich”, “obligaciones”, “the wall street journal”, “azar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tax” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tax from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
income taxes 65 3 250+ 29
taxi cabs 60 7 250+ 63
cab taxi 60 30 250+ 53
taxi 54 73 250+ 95
trubo tax 53 39 250+ 195

The search volume of the core keyword tax in Google App Store reached 43, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 22 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TurboTax Tax Return App – Max Refund Guaranteed trubo tax 53 39
2
TaxCaster: Free Income Tax Calculator income taxes 65 3
3
H&R Block Tax Prep and File steuern 24 22
4
TaxSlayer - File Your Taxes file taxes 24 6
5
Stride: Free Mileage, Expense & Tax Tracker stride 40 35
6
EasyTax - Sales Tax Calculator easy tax ≤5 6
7
Keeper: Automatic Tax Savings taxing 48 17
8
IRS2Go my payment 55 40
9
QuickBooks Self-Employed:Mileage Tracker and Taxes self employment 36 11
10
Sales Tax Calculator calculator with tax 50 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
stimulus check 70 32 250+ 159
second stimulus check 70 30 250+ 173
income taxes 65 3 250+ 29
stimulus 63 44 250+ 187
2nd stimulus check 60 30 250+ 159

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stimulus Check App 2020 - Stimulus Check Status second stimulus check 70 30
2
Second Stimulus Check Calculator second stimulus check calculator - heroes act ≤5 21
3
Guide to Economic Impact Payment : Get My Payment economic impact payment 29 19
4
IRS2Go my payment 55 40
5
Unclaimed Money - Check For Free Money for USA lost money finder app ≤5 13
6
Stimulus Check Calculator second stimulus check calculator - heroes act ≤5 21
7
STIMULUS® Home stimulus home ≤5 30
8
Stimulus Check Calculator stimulus check calculator ≤5 30
9
Treasury Department FCU department 45 46
10
Gov2Go gov 51 26

These five keywords: “stimulus check”, “second stimulus check”, “income taxes”, “stimulus”, “2nd stimulus check”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Stimulus Check App 2020 - Stimulus Check Status”, “Second Stimulus Check Calculator”, “Guide to Economic Impact Payment : Get My Payment”, “IRS2Go”, “Unclaimed Money - Check For Free Money for USA”, “Stimulus Check Calculator”, “STIMULUS® Home”, “Stimulus Check Calculator”, “Treasury Department FCU”, “Gov2Go”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tax”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tax