"lehenga" App Store Keywords Research Case | ASOTools
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"lehenga" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lehenga” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aliexpress”, “currys”, “timelo”, “cruz azul”, “fighting club”, “flipgrid”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lehenga” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lehenga from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lehenga designs 46 8 250+ 28
lehenga choli 45 16 250+ 16
lehengas 41 2 250+ 9
lehenga song 31 16 250+ 125
lehenga song download 23 33 248 185

The search volume of the core keyword lehenga in Google App Store reached 53, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 19 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bridal Lehenga Designs lehenga designs 46 8
2
Bridal Lehenga, Lehenga Choli & Saree Photo Editor sadiya wala game ≤5 27
3
Lehenga Choli Online Shopping lehenga shopping 11 6
4
Lehenga Choli Online Shopping App: SareesBazaar house of lehengas online shopping app ≤5 4
5
Latest Lehenga Choli Designs 2019 lehenga choli 45 16
6
Bridal Lehenga Choli Photo Editor bridal lehenga choli photo editor ≤5 30
7
Lehenga Choli Latest Designs Editor chaniya choli 28 2
8
Lehenga Choli Photo Editor lehenga mein photo set karne wala ≤5 4
9
Women Bridal Lehenga Design lehenga dikhaye 18 11
10
Bridal Lehenga 2020 - Best Wedding Dresses Ideas best bridal dresses ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
skirts 50 4 250+ 12
tailoring 46 13 250+ 42
lehenga designs 46 8 250+ 28
saree shopping online 46 3 250+ 24
lehenga choli 45 16 250+ 16

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ankara pencil skirts styles pencil skirts 38 16
2
Girls Skirts Design 2018 skirts for girls 31 6
3
African Skirts skirts up ≤5 5
4
maxi skirts and dresses faldas largas de moda 18 13
5
Women's Skirt Design 2018 shimlar fasoni ≤5 24
6
Ank High Waist Skirt Styles skirt 50 29
7
????African skirt???? african skirts designs ≤5 30
8
Latest Baby Skirt Design & Ideas baby skirt design 2019 ≤5 30
9
Women Long Skirts Photo Editor skirts photo editor ≤5 1
10
Skirt Design 2020-2021 skirts designs 23 2

These five keywords: “skirts”, “tailoring”, “lehenga designs”, “saree shopping online”, “lehenga choli”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Ankara pencil skirts styles”, “Girls Skirts Design 2018”, “African Skirts”, “maxi skirts and dresses”, “Women's Skirt Design 2018”, “Ank High Waist Skirt Styles”, “????African skirt????”, “Latest Baby Skirt Design & Ideas”, “Women Long Skirts Photo Editor”, “Skirt Design 2020-2021”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lehenga”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lehenga