"focus" App Store Keywords Research Case | ASOTools
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"focus" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “focus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “apk”, “play-off”, “google image”, “pregnancy”, “hd wallpapers”, “onnect”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “focus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword focus from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
focussed 65 33 249 161
focuses 65 21 250+ 183
ford focus rs 45 12 248 112
focused 41 28 250+ 116
ford focus 38 14 248 129

The search volume of the core keyword focus in Google App Store reached 59, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Firefox Focus: The privacy browser firefox focus 33 27
2
BPS Focus foucs 47 28
3
Forest: Stay focused focuses 65 21
4
Brainwave Music: Sleep, Relaxing, Focus, Study brainwave 26 18
5
Focus Plant - Stay Focused, Study Timer, Focus App study plant 21 12
6
Focus To-Do: Pomodoro Timer & To Do List pomodoro 48 45
7
U.S. Bank Focus u.s. bank focus 28 28
8
Brain Focus Productivity Timer verimlilik 6 19
9
Focus - Be Productive! focus-bot ≤5 17
10
Study Bunny: Focus Timer study 48 66

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
docdoc go 73 30 249 202
duck duck go 71 20 249 124
firefox 69 33 249 173
nachrichten 68 53 250+ 121
gitefox 66 44 250+ 217

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Duck Duck, Duck! go go duck duck ≤5 30
2
Gibiru gibiru 19 37
3
Fishpowered browser - less bull, more cat tint browser ≤5 11
4
Dark Web - Deep Web - Tor - Onion Browser internet profunda 6 12
5
Privacy Browser dock dock browser ≤5 30
6
Quick Search Engines: All Browers quick search engine ≤5 30
7
Pet Bingo by Duck Duck Moose pet bingo 10 27
8
Duck Duck Moose Reading duck duck moose reading ≤5 30
9
OnBrowser Lite || World's Lightest Browser world lightest browser ≤5 30
10
DEER HUNTER CLASSIC junter 55 25

These five keywords: “docdoc go”, “duck duck go”, “firefox”, “nachrichten”, “gitefox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Duck Duck, Duck!”, “Gibiru”, “Fishpowered browser - less bull, more cat”, “Dark Web - Deep Web - Tor - Onion Browser”, “Privacy Browser”, “Quick Search Engines: All Browers”, “Pet Bingo by Duck Duck Moose”, “Duck Duck Moose Reading”, “OnBrowser Lite || World's Lightest Browser”, “DEER HUNTER CLASSIC”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “focus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “focus