"tandarts" App Store Keywords Research Case | ASOTools
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"tandarts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tandarts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “american horror story”, “tae kwon do”, “últimas noticias”, “kids draw”, “netflu”, “booklet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tandarts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tandarts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jazz standarts 16 26 250+ 174
tandartsen midden brabant ≤5 30 249 234
mijn tandarts ≤5 30 249 215
tandartsenpraktijk culemborg ≤5 28 250+ 249
standartskill soundboard ≤5 18 250+ 180

The search volume of the core keyword tandarts in Google App Store reached 34, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Children's doctor : dentist. dentists 63 6
2
Dentist Bling teeth 40 30
3
Children's doctor: dentist naughty kids dentist ≤5 30
4
Dentist games denstist 29 13
5
Masha and the Bear: Free Dentist Games for Kids masha and the bear: dentist ≤5 30
6
Kids Dentist; Kids Learn Teeth Care kids dentist specialist ≤5 30
7
Little Lovely Dentist clinic dentist 45 5
8
Baby Panda: Dental Care babybu 21 19
9
Kids Doctor: Dentist happy hippo dentist ≤5 17
10
Dentist Surgery ER Emergency Doctor Hospital Games cavities 43 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netglixx 93 30 249 29
bôking 80 16 250+ 92
games 77 94 250+ 250
docdoc go 73 30 249 202
game 70 100 250+ 247

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hulu: Stream all your favorite TV shows and movies hulu 75 36
2
Pluto TV - It’s Free TV tv 63 88
3
XUMO: Free Streaming TV Shows and Movies entertainments 50 42
4
STARZ st 60 74
5
Speedtest by Ookla speeddtest 90 32
6
Puffin TV Browser orphan 46 36
7
Netflix nèlix 93 68
8
Just Dance Now danced 56 6
9
DIRECTV dorectv 63 36
10
Need for Speed™ No Limits need for speed 53 38

These five keywords: “netglixx”, “bôking”, “games”, “docdoc go”, “game”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hulu: Stream all your favorite TV shows and movies”, “Pluto TV - It’s Free TV”, “XUMO: Free Streaming TV Shows and Movies”, “STARZ”, “Speedtest by Ookla”, “Puffin TV Browser”, “Netflix”, “Just Dance Now”, “DIRECTV”, “Need for Speed™ No Limits”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tandarts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tandarts