"t20" App Store Keywords Research Case | ASOTools
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"t20" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “t20” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “planplus”, “psikopat”, “iccu”, “ariadne”, “currency converter”, “e sports”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “t20” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword t20 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ipl t20 45 9 250+ 58
connect2020 29 34 250+ 181
t20 cricket 26 16 249 105
cricket t20 26 14 250+ 96
t20 live 24 8 250+ 72

The search volume of the core keyword t20 in Google App Store reached 34, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
T20 Cricket Champions 3D t-20 34 21
2
Live Cricket T20 odi TV odi 43 22
3
WCB T20 Premier League Cup India t20i ≤5 12
4
World T20 Cricket Champs 2020 cricket game 38 36
5
World Cricket T20 World Championship cricket t20 world championship games ≤5 9
6
Power Cricket T20 Cup 2019 cricket power-play ≤5 30
7
Bangladesh Cricket League T20 Premiere league bangladesh premier league 2017 ≤5 10
8
Cricket World Cup T20 Australia 2020 Game world t20 cricket league 2019 ≤5 7
9
T20 Cricket t20 cricket 26 16
10
Real T20 Cricket World Cup cwc cricket game 2019 real ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ipl score live 88 9 250+ 57
i.p.l 87 5 250+ 27
espn 78 41 248 125
crick 75 75 249 114
mcricket 75 60 248 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cricbuzz - Live Cricket Scores & News crick 75 75
2
IPL 2020 live ipl 88 14
3
Live Line & Cricket Scores - Cricket Exchange live score cricket 70 9
4
Cricket Line Guru : Fast Live Line cicket line guru 36 8
5
IPL Live Score - Cricket Line Guru live updates for ipl ≤5 30
6
CricLine - Live Scores live score for cricket 44 7
7
IPL 2020 Schedule, Live Scores, Points Table Live. ipl 2020 new schedule 45 3
8
Dream IPL 2020 - Live Score ipl 2020 live score 68 9
9
Cricket Mazza 11 Live Line & Fastest IPL Score khatrimaza 61 53
10
Cricket Live Line live line cricket live line ≤5 3

These five keywords: “ipl score live”, “i.p.l”, “espn”, “crick”, “mcricket”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cricbuzz - Live Cricket Scores & News”, “IPL 2020”, “Live Line & Cricket Scores - Cricket Exchange”, “Cricket Line Guru : Fast Live Line”, “IPL Live Score - Cricket Line Guru”, “CricLine - Live Scores”, “IPL 2020 Schedule, Live Scores, Points Table Live.”, “Dream IPL 2020 - Live Score”, “Cricket Mazza 11 Live Line & Fastest IPL Score”, “Cricket Live Line”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “t20”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “t20