"t r a v e l" App Store Keywords Research Case | ASOTools
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"t r a v e l" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “t r a v e l” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “keno”, “social media”, “aliexpress”, “bahasa inggris”, “sancho”, “wetter”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “t r a v e l” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword t r a v e l from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
a b c d e f g h i j k l m n o p q r s t u v w x y z game 16 8 250+ 121
a b c d e f g h i j k l m n o p q r s t u v w x y z song ≤5 3 250+ 78
a b c d e f g h i j k l m n o p q r s t u v ≤5 3 250+ 88
a b c d e f g h i j k l m n o p q r s t u v w x y z wala game ≤5 2 250+ 88
a b c d e f g h i j k l m n o p q r s t u v w i n g ≤5 2 250+ 79

The search volume of the core keyword t r a v e l in Google App Store reached 58, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 131 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Travel Channel GO travel 52 71
2
TripIt: Travel Planner trip plan 41 28
3
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 25
4
Travel Magazine: Travel News and Trip Planning App travel travel 11 30
5
Places Been - Travel Tracker & Visited Places Map places 35 56
6
Travel Buddy: Find a Local & Plan Your Trip travel buddies 19 14
7
KAYAK Flights, Hotels & Cars kiak 63 53
8
TravelSpend - Track Travel Expenses & Trip Budget budget travel 14 13
9
Polarsteps - Travel Planner & Tracker polarsteps 22 42
10
Travel dating: YourTravelMates miss travel 17 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goggle mapp 93 33 249 170
google mals 93 29 249 173
oogle maps 93 23 249 160
goggles map 93 21 250+ 163
google màps 93 21 250+ 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore google mals 93 29
2
Google Maps Go - Directions, Traffic & Transit hoogle maps 93 18
3
Google Earth eather 100 97
4
GPS, Maps, Voice Navigation & Directions ban.do 28 47
5
Navigation for Google Maps Go google maps for apple watch 14 34
6
Maps Directions & GPS Navigation map apple 39 20
7
Google Street View street view 51 42
8
Street View - Earth Map Live, GPS & Satellite Map google map live 33 30
9
Street View Live Map 2020 - Satellite World Map google maps for kids ≤5 6
10
Google googl 100 80

These five keywords: “goggle mapp”, “google mals”, “oogle maps”, “goggles map”, “google màps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “Google Maps Go - Directions, Traffic & Transit”, “Google Earth”, “GPS, Maps, Voice Navigation & Directions”, “Navigation for Google Maps Go”, “Maps Directions & GPS Navigation”, “Google Street View”, “Street View - Earth Map Live, GPS & Satellite Map”, “Street View Live Map 2020 - Satellite World Map”, “Google”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “t r a v e l”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “t r a v e l