"keno" App Store Keywords Research Case | ASOTools
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"keno" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “keno” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “generator qr code”, “energies”, “star trek”, “spellbreak”, “camera snap”, “victoria secret”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “keno” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword keno from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pokenomon 68 30 250+ 139
pokenon 43 20 250+ 156
kenosha 31 47 250+ 231
kenote 27 37 250+ 224
minecraft pokenom 24 30 250+ 132

The search volume of the core keyword keno in Google App Store reached 55, its difficulty level reached 40, and the number of apps related to it reached 247, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Keno Games OFFLINE FREE - Vegas Casino keno games 17 10
2
Keno Super 4X keeno game 11 6
3
Cleo Keno - Pharoahs Bonus cleopatra keno 10 11
4
Keno Bonus Las Vegas Casino keno bonus play 8 8
5
Keno Free Keno Game pokeno 17 30
6
Keno Keno 4X Las Vegas Casino keno keno 4x ≤5 15
7
Keno Eggs Las Vegas Casino classic keno golden eggs ≤5 30
8
Keno 4 Card - Multi Keno keno 4 multi card 7 14
9
Keno FREE - Keno Offline Las Vegas Games and Bonus free keno games 9 9
10
Keno Keno Las Vegas Casino kenokeno 11 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hollywoodbets 73 38 250+ 193
lottos 72 4 250+ 31
lottery result 70 52 250+ 34
lotto result 70 15 250+ 30
lottoresults 70 13 248 70

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
HollyBets 98% Accurate Odds hollywoodbets moçambique 9 15
2
Hollywood Betting Odds hollywoodbets app 28 17
3
Sports Betting Game - BETUP betplay 68 33
4
Play To Win: Win Real Money in Cash Sweepstakes betfair casino 34 23
5
Supabets prediction VIP sportstake app ≤5 11
6
Hollywood Betting Vip Tips hollywoodbets moçambique 9 15
7
HIV-TEST hiv test app scanner ≤5 12
8
Sports Betting Tips (Premium) bet3000 29 14
9
UFC ufc results 48 32
10
FOOTBALL PREDICTIONS????????SURE premier bet 58 15

These five keywords: “hollywoodbets”, “lottos”, “lottery result”, “lotto result”, “lottoresults”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HollyBets 98% Accurate Odds”, “Hollywood Betting Odds”, “Sports Betting Game - BETUP”, “Play To Win: Win Real Money in Cash Sweepstakes”, “Supabets prediction VIP”, “Hollywood Betting Vip Tips”, “HIV-TEST”, “Sports Betting Tips (Premium)”, “UFC”, “FOOTBALL PREDICTIONS????????SURE”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “keno”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “keno