"symptom" App Store Keywords Research Case | ASOTools
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"symptom" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “symptom” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hidden app”, “ovo”, “gran”, “exho”, “you now”, “jc penney”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “symptom” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword symptom from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pneumonia symptoms 46 29 250+ 141
menopause symptoms 45 34 249 160
high blood pressure symptoms 45 6 250+ 57
symptoms of high blood pressure 45 30 249 41
asymptomatic meaning 41 55 250+ 249

The search volume of the core keyword symptom in Google App Store reached 32, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
WebMD: Check Symptoms, Rx Savings, & Find Doctors web md 50 23
2
Symptomate – Symptom checker síntomas del dengue 45 27
3
Ada – check your health ada 43 56
4
Symptom Tracker & Medicine, Health Symptoms Diary symptom tracker 21 11
5
mySymptoms Food Diary & Symptom Tracker (Lite) diverticulitis 55 47
6
K Health | Telehealth & Primary Care k 68 78
7
COVID Symptom Study rachel zoe 41 53
8
Bearable - Symptoms & Mood tracker unbearable 29 27
9
????????Diagnosis Medical App diagnosed 50 3
10
Foody - Food & Symptom Tracker foody food app ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
convid19 87 20 246 122
k 68 78 250+ 64
claras 66 47 250+ 222
instrução técnica 61 54 249 245
htracker 60 62 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
COVID Alert aislamiento social 21 29
2
COVID-19! - The current spread of disease convid 19 87 7
3
NHS COVID-19 cronovirus 90 26
4
COVID Symptom Study rachel zoe 41 53
5
COVID19 - DXB Smart App dxb technologies ≤5 30
6
StopCovid France conoravirus 90 24
7
CUIDAR COVID-19 ARGENTINA permisos de circulacion 50 38
8
Coronavírus - SUS corolla check karne wala apps chahie ≤5 25
9
COVID Alert South Africa south africa 34 56
10
COVID-19 Sounds husten 19 12

These five keywords: “convid19”, “k”, “claras”, “instrução técnica”, “htracker”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “COVID Alert”, “COVID-19! - The current spread of disease”, “NHS COVID-19”, “COVID Symptom Study”, “COVID19 - DXB Smart App”, “StopCovid France”, “CUIDAR COVID-19 ARGENTINA”, “Coronavírus - SUS”, “COVID Alert South Africa”, “COVID-19 Sounds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “symptom”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “symptom