"swiss" App Store Keywords Research Case | ASOTools
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"swiss" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “swiss” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gas stove”, “musica gratis”, “phone case”, “b.o.b”, “whatsapp download”, “service credit union”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “swiss” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword swiss from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
swisscom 35 37 250+ 202
swiss sense 33 21 250+ 143
k swiss 33 30 249 128
swiss air 32 13 248 113
swisscom tv 29 42 250+ 225

The search volume of the core keyword swiss in Google App Store reached 36, its difficulty level reached 54, and the number of apps related to it reached 248, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SWISS swiss air 32 13
2
My SWISS my swiss ≤5 4
3
LX Flight Simulator cockpit4u a330 ≤5 30
4
SAP SWISS swiss wiring harness ≤5 30
5
Swiss Bankers my card app swiss bankers ≤5 30
6
Swiss Map Mobile swisd 12 25
7
Radio Swiss Jazz radio swiss jazz ≤5 30
8
Radio Swiss Pop pop 24 ≤5 30
9
Radio Swiss Classic swiss radio ≤5 6
10
Swiss Travel Guide swiss events ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
easyet 66 54 250+ 229
easyje 66 36 249 170
easy jet 66 19 250+ 112
ba 63 71 250+ 109
british arways 63 25 250+ 129

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
easyJet: Travel App easyje 66 36
2
Wizz Air wizzair air 63 44
3
Cheap Flights travel app & Low Cost Flights fares voli economici 18 12
4
easyHotel easyjet 50 24
5
eSky - Flights, Hotels, Rent a car, Flight deals esky 30 25
6
Vueling - Cheap Flights vueling 37 41
7
easyJet: Traveller Magazine easyje 66 36
8
Last Minute Flights last minute 36 22
9
Jet2.com - Flights App jet2 crewapp ≤5 10
10
Lufthansa lufthansa 49 20

These five keywords: “easyet”, “easyje”, “easy jet”, “ba”, “british arways”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “easyJet: Travel App”, “Wizz Air”, “Cheap Flights travel app & Low Cost Flights fares”, “easyHotel”, “eSky - Flights, Hotels, Rent a car, Flight deals”, “Vueling - Cheap Flights”, “easyJet: Traveller Magazine”, “Last Minute Flights”, “Jet2.com - Flights App”, “Lufthansa”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “swiss”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “swiss