"swipe" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “swipe” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chidori”, “g a m e game”, “demon slayer”, “charge point”, “chapter”, “questões de concurso”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “swipe” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword swipe from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
swipes 39 17 250+ 167
swipe night 36 20 249 162
swipe up 33 23 250+ 168
swipet 31 45 249 232
swiper 31 44 250+ 191

The search volume of the core keyword swipe in Google App Store reached 39, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Swipe for Facebook swipes 39 17
2
Swipe Wallet app swipe 6 5
3
Swipe Pro for Facebook fb swipe pro ≤5 11
4
Microsoft SwiftKey Keyboard swift 49 63
5
Swipe Fight! swipe right 19 16
6
Swipe app swiping 6 9
7
Swipe Keyboard свайп 9 16
8
Navigation Gestures - Swipe Gesture Controls! system navigation 16 6
9
Color Swipe color swipe 10 12
10
Swiped Fruits swiped fruits monster match ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
faes book 100 40 250+ 197
feccebok 100 30 248 189
discodc 83 30 250+ 234
tinder 75 29 249 166
tindeeer 75 28 250+ 195

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Facebook Lite fcboook lit 73 60
3
Messenger – Text and Video Chat for Free messenger 83 86
4
Facebook Local local 43 66
5
Swipe for Facebook swipe 39 62
6
Study from Facebook study app facebook ≤5 30
7
Facebook Face to Face Events facebook face to face events ≤5 30
8
Messenger Lite: Free Calls & Messages messenger lite 49 21
9
Phoenix - Facebook & Messenger phenix facebook ≤5 18
10
Facebook Viewpoints viewpoint 36 35

These five keywords: “faes book”, “feccebok”, “discodc”, “tinder”, “tindeeer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Facebook Lite”, “Messenger – Text and Video Chat for Free”, “Facebook Local”, “Swipe for Facebook”, “Study from Facebook”, “Facebook Face to Face Events”, “Messenger Lite: Free Calls & Messages”, “Phoenix - Facebook & Messenger”, “Facebook Viewpoints”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “swipe”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “swipe