"sushi" App Store Keywords Research Case | ASOTools
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"sushi" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sushi” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “postbank”, “pbug”, “today gold rate”, “arabic translation to english”, “tv programmes”, “krogers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sushi” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sushi from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sushid 70 48 250+ 211
ghost of tsushima 58 33 250+ 191
sushi house 36 17 250+ 87
sushi bar 34 29 249 74
kyoto sushi 33 13 250+ 100

The search volume of the core keyword sushi in Google App Store reached 57, its difficulty level reached 69, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TO-FU Oh!SUSHI shushi 45 22
2
TO-FU Oh!SUSHI 2 sushione 26 30
3
Sushi Bar Idle sushid 70 48
4
Sushi Roll 3D - Cooking ASMR Game sushi roll 30 18
5
Sushi House - cooking master sushi house 36 17
6
Toca Kitchen Sushi Restaurant toca kitchen sushi 9 15
7
Sushi Master - Cooking story суші мастер 9 18
8
Sushi Friends - Restaurant Cooking Game yokoso sushi ≤5 30
9
Cooking Sushi Maker - Chef Street Food Game roll sushi chef cooking food ≤5 30
10
Sushi Diner - Fun Cooking Game sushi-tama ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
tiek took 83 58 249 236
doninor 80 36 244 160
world ometers 77 44 249 197

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Homescapes home's 65 36
2
Toca Life World: Build stories & create your world to 58 89
3
Toca Kitchen 2 foods 77 35
4
Magic Tiles 3 tiles 49 58
5
Snapchat snapchat 83 47
6
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
7
Gacha Life gacha life 63 29
8
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 57
9
Among Us among us 87 77
10
LokiCraft loki 40 30

These five keywords: “roblodd”, “roblodlx”, “tiek took”, “doninor”, “world ometers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Homescapes”, “Toca Life World: Build stories & create your world”, “Toca Kitchen 2”, “Magic Tiles 3”, “Snapchat”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Gacha Life”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Among Us”, “LokiCraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sushi”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sushi