"surprise" App Store Keywords Research Case | ASOTools
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"surprise" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “surprise” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “telugu matrimony”, “seulgi”, “nadal”, “9jabet”, “licks”, “good night”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “surprise” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword surprise from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
l o l surprise 55 10 250+ 81
surprises 51 11 250+ 98
surprised 51 11 250+ 97
l.o.l. surprise 48 11 250+ 94
na na na surprise 43 22 250+ 165

The search volume of the core keyword surprise in Google App Store reached 37, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Surprise Eggs Classic sorpresa 34 16
2
L.O.L. Surprise Ball Pop l o l surprise 55 10
3
Surprise Eggs kinder eggs 29 5
4
Surprise Dolls Unicorn : Poopsie Slime Unbox poopsie 27 19
5
Surprise Eggs Holiday huevo 45 13
6
Surprise Eggs Boys البيضة كندر 12 8
7
Surprise Eggs huevos kinders 26 7
8
Unboxing Amazing Surprise! Disco Doll House & Bus! winter disco amazing surprises ≤5 30
9
Surprise Eggs - Kids Toys Game oyuncakları 41 6
10
Bigger Surprise Panda! Blind Bag Surprise Pockets blind bag surprise lol ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
madonald 85 43 246 193
mcds 85 24 243 156
mc donall 85 30 248 12
mac donalls 85 30 247 161
mc donalls 85 30 247 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
McDonald's mcds 85 24
2
McDonald's mcdonald's singapore 23 30
3
Happy Meal App heapy meal 41 30
4
McDonald's Events/Deploy Hub mcdonalds hub ≤5 25
5
McDonald’s App - Caribe arcos dorados 16 37
6
McDelivery PH mcdonalds philippines 10 13
7
McDelivery Japan mcdonald s japan 12 30
8
McDonald's Bonn заказувати ≤5 25
9
McDonald's Travel mcdonald's france ≤5 24
10
My Macca's Review maccas ≤5 30

These five keywords: “madonald”, “mcds”, “mc donall”, “mac donalls”, “mc donalls”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “McDonald's”, “McDonald's”, “Happy Meal App”, “McDonald's Events/Deploy Hub”, “McDonald’s App - Caribe”, “McDelivery PH”, “McDelivery Japan”, “McDonald's Bonn”, “McDonald's Travel”, “My Macca's Review”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “surprise”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “surprise