"supermarket" App Store Keywords Research Case | ASOTools
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"supermarket" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “supermarket” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amc”, “ytb”, “altın fiyatları”, “scrach”, “cev”, “bicicletas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “supermarket” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword supermarket from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
supermarkets 72 15 249 81
supermarket23 33 46 249 236
pet supermarket 32 23 249 141
hannaford supermarket 29 47 249 241
united supermarket 29 43 250+ 221

The search volume of the core keyword supermarket in Google App Store reached 58, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Idle Supermarket Tycoon - Tiny Shop Game магазинов 53 54
2
Supermarket Game supper market 72 16
3
Supermarket Cashier Simulator - Money Math Game spermarket 72 22
4
Supermarket Mania Journey winkels 38 49
5
Supermarket Grocery Superstore - Supermarket Games superstore 36 43
6
Baby Panda's Supermarket baby shopping 46 19
7
Supermarket Cash Register Sim: Girls Cashier Games super marcher 63 30
8
Supermarket Game 2 supermarket game 2 ≤5 30
9
My Supermarket Story : Store tycoon Simulation my supermarkets 24 11
10
Supermarket: Shopping Games for Kids supermercado 44 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spermarket 72 22 249 143
supper market 72 16 250+ 113
supermarkets 72 15 249 81
pippa pig 70 17 250+ 167
peppas pigs 70 13 250+ 150

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Supermarket Cashier Simulator - Money Math Game supee mercado 66 21
2
Supermarket Game supper market 72 16
3
Supermarket Cash Register Sim: Girls Cashier Games super marcher 63 30
4
Idle Supermarket Tycoon - Tiny Shop Game supermarket 58 67
5
Supermarket Game 2 supermarket game 2 ≤5 30
6
Supermarket Grocery Superstore - Supermarket Games superstore 36 43
7
Supermarket Mania Journey winkels 38 49
8
Baby Panda's Supermarket baby shopping 46 19
9
My Supermarket Story : Store tycoon Simulation my supermarkets 24 11
10
Supermarket City : Farming game market city 14 22

These five keywords: “spermarket”, “supper market”, “supermarkets”, “pippa pig”, “peppas pigs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Supermarket Cashier Simulator - Money Math Game”, “Supermarket Game”, “Supermarket Cash Register Sim: Girls Cashier Games”, “Idle Supermarket Tycoon - Tiny Shop Game”, “Supermarket Game 2”, “Supermarket Grocery Superstore - Supermarket Games”, “Supermarket Mania Journey”, “Baby Panda's Supermarket”, “My Supermarket Story : Store tycoon Simulation”, “Supermarket City : Farming game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “supermarket”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “supermarket