"bicicletas" App Store Keywords Research Case | ASOTools
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"bicicletas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bicicletas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “insagram”, “tagalog english translator”, “lied”, “mozilla”, “genuis”, “vijay tv”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bicicletas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bicicletas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bicicletas eléctricas 41 8 249 90
bicicletas carreras 21 13 250+ 159
reparación de bicicletas 19 7 250+ 90
bicicletas ejercicio 14 10 250+ 106
juegos de bicicletas 10 11 250+ 146

The search volume of the core keyword bicicletas in Google App Store reached 56, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 134 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Touchgrind BMX 2 bmx 57 66
2
Touchgrind BMX bmmx 56 32
3
Mad Skills BMX 2 الدراجات 29 30
4
Bike Mayhem Free cycle gear 38 12
5
Bike Impossible Tracks Race: 3D Motorcycle Stunts 3d motorcycle drive challenge ≤5 30
6
Bike Rush cycle game 22 16
7
BMX Freestyle Extreme 3D b m x freestyle 29 9
8
BMX Boy دراجات 28 13
9
MTB Hill Bike Rider bike cycle 28 9
10
Wheelie Bike 3D - BMX stunts wheelie bike riding se bike 41 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mercado livre 83 47 247 205
mercadolivre 83 40 247 191
olx 72 22 250+ 104
matu patlu 66 19 250+ 146
skate bord 63 21 250+ 117

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mercado Monitor (Mercado Livre) mercado livre brasil atualizado ≤5 27
2
QPreço - Delivery de Mercado qpreço ≤5 30
3
Mercado Unidos app supermercado unidos ≤5 30
4
Porlalivre: Compra Venta y Servicios para Cuba revolico camaguey ≤5 30
5
Tools For Mercado Libre PRO mercado livre confiante ≤5 26
6
Promoção do Mercado mercado livre promoção ≤5 18
7
Tools for Mercado Libre Free mercaro libre 85 30
8
USA Network usnetwork 19 38
9
Universo Now universo 38 24
10
Novedades en Mercado Libre novedades de mercadolibre ≤5 24

These five keywords: “mercado livre”, “mercadolivre”, “olx”, “matu patlu”, “skate bord”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mercado Monitor (Mercado Livre)”, “QPreço - Delivery de Mercado”, “Mercado Unidos”, “Porlalivre: Compra Venta y Servicios para Cuba”, “Tools For Mercado Libre PRO”, “Promoção do Mercado”, “Tools for Mercado Libre Free”, “USA Network”, “Universo Now”, “Novedades en Mercado Libre”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bicicletas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bicicletas