"super subway game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “super subway game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “power play”, “tab”, “tin”, “charmed”, “prithvi”, “walters”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “super subway game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword super subway game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
super speedo subway surfers game ≤5 19 250+ 191
kiko and super speedo subway surfers game ≤5 19 250+ 187
kicko and super speedo subway surfers game ≤5 18 250+ 176
subway super game please ≤5 16 250+ 167
super bheem subway surf game ≤5 14 249 160

The search volume of the core keyword super subway game in Google App Store reached 33, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers sbay 90 65
2
Subway Princess Runner suffice 46 33
3
Super Spider Run: Subway Runner superhero runners ≤5 6
4
Subway Boy Runner: Boy Surf Run 2020 serviceable 18 22
5
Subway 3D : Surf Run 3d subway runner 8 4
6
Royal Princess Subway Run barbie girl subway surfers game ≤5 11
7
Subway Santa Xmas Run christmas santa subway run ≤5 30
8
Spider Subway Run - Super Hero Dash spiderman games for kids 17 8
9
Run - Train Surfing 3D train run run ≤5 7
10
Subway Endless - Train Surf Run پسر سکه خور اصلی ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sbay 90 65 249 243
robloxee 88 45 250+ 199
riblocx 88 36 250+ 178
games 77 94 250+ 250
foods 77 38 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers sabuway 73 27
2
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
3
Subway Princess Runner suffice 46 33
4
Sbay Find & Book Flight Ticket sbay find ≤5 30
5
Temple Run الألعاب 61 60
6
Subway Santa Princess Runner subwdysufer ≤5 17
7
Hoverboard Surfers 3D skating rink 38 46
8
Temple Run 2 games 77 94
9
Subway rush 2 tallboy 31 50
10
Subway Rider - Train Rush subway rider ≤5 14

These five keywords: “sbay”, “robloxee”, “riblocx”, “games”, “foods”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “eBay Shopping - Buy, sell, and save this holiday”, “Subway Princess Runner”, “Sbay Find & Book Flight Ticket”, “Temple Run”, “Subway Santa Princess Runner”, “Hoverboard Surfers 3D”, “Temple Run 2”, “Subway rush 2”, “Subway Rider - Train Rush”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “super subway game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “super subway game