"shoe store" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shoe store” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chokes”, “my talking angela”, “font change”, “garden scapes”, “puppet”, “mojito”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shoe store” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shoe store from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
shoe store near me 48 30 250+ 161
shoe stores 42 10 250+ 83
dsw shoe store 12 33 250+ 227
journeys shoe store 12 30 248 181
princess shoe store ≤5 30 250+ 154

The search volume of the core keyword shoe store in Google App Store reached 39, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Famous Footwear - Shop Shoes famous footwear 54 40
2
Foot Locker: Sneakers, clothes & culture footlockee 66 36
3
Shoe Carnival shoe carnival 50 46
4
Nike SNKRS: Find & Buy The Latest Sneaker Releases senkers 60 26
5
Nike nike 76 31
6
DSW dsw 59 50
7
Finish Line - Status finsh line 60 28
8
Champs Sports: Shop Kicks & Apparel champ 55 61
9
Hibbett | City Gear – Shop Sneakers and Apparel hibbett sports 51 52
10
Sneaker Art! elisabeth shue 63 62

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
esbay 90 33 250+ 179
almart 88 42 249 203
ealmart 88 38 249 191
walmate 88 31 250+ 162
wallmart 88 31 249 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Eastbay: Sports Gear, Shoes & Apparel east bay 50 33
2
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
3
Crazy Deals - Top Hidden Deals for eBay deal technologies ≤5 9
4
Champs Sports: Shop Kicks & Apparel champ 55 61
5
Zappos: Shoes, clothes, boots, coats, & more! zappos 53 44
6
SNIPES USA snipes 49 33
7
DealDash: Bid, Save, Win & Shop Deals and Auctions deal dash 38 23
8
Famous Footwear - Shop Shoes famous footwear 54 40
9
Stadium Goods stadium goods 45 27
10
Kixify - Buy & Sell Sneakers kixify 24 34

These five keywords: “esbay”, “almart”, “ealmart”, “walmate”, “wallmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Eastbay: Sports Gear, Shoes & Apparel”, “eBay Shopping - Buy, sell, and save this holiday”, “Crazy Deals - Top Hidden Deals for eBay”, “Champs Sports: Shop Kicks & Apparel”, “Zappos: Shoes, clothes, boots, coats, & more!”, “SNIPES USA”, “DealDash: Bid, Save, Win & Shop Deals and Auctions”, “Famous Footwear - Shop Shoes”, “Stadium Goods”, “Kixify - Buy & Sell Sneakers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shoe store”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shoe store