"super star" App Store Keywords Research Case | ASOTools
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"super star" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “super star” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “translator voice”, “wnba”, “leghe fantagazzetta”, “video editor ·”, “enduring”, “mouse for computer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “super star” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword super star from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
super star car wash 19 14 250+ 104
super starfish 16 32 250+ 223
super star smtown 9 30 250+ 219
super star jyp 9 30 250+ 216
super star bts 9 18 250+ 166

The search volume of the core keyword super star in Google App Store reached 45, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 151 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SuperStar JYPNATION superstar 44 56
2
SuperStar SMTOWN sm 53 53
3
SuperStar PLEDIS pledis 16 28
4
SuperStar YG yg 36 38
5
SuperStar STARSHIP jeong sewoon 18 43
6
SuperStar GFRIEND gfriend 48 60
7
SuperStar WOOLLIM 슈퍼스타울림 ≤5 26
8
Superstar Life superstar life 10 25
9
Fashion Superstar Dress Up superstars 35 26
10
Soccer Super Star soccer start 26 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wehatsa 90 52 250+ 225
gamesaa 75 68 250+ 250
wihsing 72 58 250+ 225
c o c o 70 22 246 128
bts 69 72 250+ 49

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Northwestern Mutual northwestern mutual 37 47
2
Voliz - Poll on WhatsApp realizar encuestas whatsapp ≤5 20
3
Whats Web Scan for WhatsApp and Status Saver 2020 iotap ≤5 30
4
Messenger Pro for Messages, Video Chat for free mansagar download ≤5 22
5
WhatsTool: Toolkit for WhatsApp brewers tool belt ≤5 30
6
Toca Kitchen 2 foods 77 38
7
New Sniper Shooting 2019 –Free Shooting Games gams new 46 51
8
Stickman Hook exstention 53 58
9
SmartThings smartthings 48 24
10
WhatSaga | Story Split | Save Status status 1 ≤5 4

These five keywords: “wehatsa”, “gamesaa”, “wihsing”, “c o c o”, “bts”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Northwestern Mutual”, “Voliz - Poll on WhatsApp”, “Whats Web Scan for WhatsApp and Status Saver 2020”, “Messenger Pro for Messages, Video Chat for free”, “WhatsTool: Toolkit for WhatsApp”, “Toca Kitchen 2”, “New Sniper Shooting 2019 –Free Shooting Games”, “Stickman Hook”, “SmartThings”, “WhatSaga | Story Split | Save Status”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “super star”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “super star