"township" App Store Keywords Research Case | ASOTools
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"township" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “township” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “anthem blue cross blue shield”, “tee”, “proportional”, “العاب اطفال”, “commodities”, “trivia questions”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “township” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword township from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
townships 28 21 250+ 123
township game 20 29 250+ 188
game township 18 30 250+ 214
game of township 12 30 250+ 215
township free 12 15 250+ 102

The search volume of the core keyword township in Google App Store reached 47, its difficulty level reached 52, and the number of apps related to it reached 250+, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Township townshi 39 45
2
Farm Zoo: Happy Day in Animal Village and Pet City topison fazenda ≤5 29
3
Cartoon City 2:Farm to Town.Build your home,house cartoon city 2 ≤5 30
4
Farm Town: Happy farming Day & food farm game City çiftlik 21 20
5
Farm City : Farming & City Building the farmer 34 17
6
Farmdale: farming games & township with villagers farms games 28 22
7
Monster Farm - Happy Ghost Village - Witch Mansion monster farm 12 23
8
Megapolis City:Village to Town miestas ir kaimas ≤5 18
9
Idle Cartoon City Empire:Miner,Supermarket,Farming ldle cartoon city ≤5 23
10
Farm Town: Happy village near small city and town happy city ≤5 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblixo 88 30 250+ 240
supermarkets 72 15 249 81
nide 70 53 249 234
cafes 68 19 250+ 110
supee mercado 66 21 249 130

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO Harry Potter: Years 1-4 lego harry potter 44 29
2
FRAG Pro Shooter frank ocean 48 55
3
Episode - Choose Your Story stiry 58 36
4
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 29
5
The Sims™ FreePlay the simer 48 51
6
Supreme Duelist Stickman (2) 65 48
7
Strong Granny - Win Robux for Roblox platform robuxy 68 41
8
Hitmasters headmasters 29 40
9
Hay Day farm 52 89
10
slither.io oi 61 42

These five keywords: “roblixo”, “supermarkets”, “nide”, “cafes”, “supee mercado”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO Harry Potter: Years 1-4”, “FRAG Pro Shooter”, “Episode - Choose Your Story”, “Super Stylist - Dress Up & Style Fashion Guru”, “The Sims™ FreePlay”, “Supreme Duelist Stickman”, “Strong Granny - Win Robux for Roblox platform”, “Hitmasters”, “Hay Day”, “slither.io”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “township”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “township