"super mario run" App Store Keywords Research Case | ASOTools
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"super mario run" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “super mario run” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mets”, “tvseries”, “ptcl speed test”, “enca”, “counterfeit”, “luxembourg”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “super mario run” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword super mario run from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
super mario runs ≤5 16 250+ 164
最速攻略掲示板 for スーパーマリオラン(super mario run) ≤5 30 250+ 200
tips for super mario run: game guide walk-through ≤5 30 250+ 194
super mario run stickers ≤5 1 250+ 64
super mario run gratis sin internet ≤5 27 250+ 242

The search volume of the core keyword super mario run in Google App Store reached 35, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 143 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Super Mario Run mario 61 30
2
Mario Kart Tour msrio 60 23
3
Dr. Mario World mario balotelli 45 41
4
LEGO® Super Mario™ super mario maker2 36 30
5
Nintendo Switch Online nıntendo swıtch 73 18
6
Super Run - Super Adventure World 2020 super run 9 10
7
Mod Super Mario 3D Minecraft Un-official minecraft mrio 16 10
8
Jeffy The Puppet Vs Yoshu - Run Adventure yoshi's island 24 27
9
Mod super mario world Minecraft PE mario minecraft 18 8
10
Super Bob's World : Free Run Game mario brod 53 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mineuraft 78 30 250+ 234
nıntendo swıtch 73 18 250+ 114
catoons 72 21 250+ 139
juego 70 67 250+ 250
juega 70 65 250+ 250

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PJ Masks™: Hero Academy bananas in pyjamas 23 34
2
Minecraft minecraft 80 95
3
Messenger Kids – The Messaging App for Kids messenger kids 50 22
4
Skinseed for Minecraft minecratfs 78 30
5
Toca Kitchen 2 foods 77 38
6
slither.io game 70 100
7
Eerskraft mieniecraft 78 46
8
Boys Skins For Minecraft PE mimecraft skins 61 10
9
World Building Craft world building 26 22
10
Block Craft 3D: Building Simulator Games For Free micraff 78 30

These five keywords: “mineuraft”, “nıntendo swıtch”, “catoons”, “juego”, “juega”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PJ Masks™: Hero Academy”, “Minecraft”, “Messenger Kids – The Messaging App for Kids”, “Skinseed for Minecraft”, “Toca Kitchen 2”, “slither.io”, “Eerskraft”, “Boys Skins For Minecraft PE”, “World Building Craft”, “Block Craft 3D: Building Simulator Games For Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “super mario run”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “super mario run