"summit" App Store Keywords Research Case | ASOTools
×

"summit" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “summit” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sontok”, “edificios”, “scholarships”, “cnn.com”, “rossy road”, “tutanota”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “summit” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword summit from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
summit racing 46 43 250+ 208
summits 36 11 250+ 34
summit medical group 30 21 249 124
summit credit union 26 43 249 227
summit bank 21 5 250+ 43

The search volume of the core keyword summit in Google App Store reached 47, its difficulty level reached 63, and the number of apps related to it reached 249, among them, there are 5 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Summit Credit Union Mobile summit credit union 26 43
2
Summit Racing summit racing 46 43
3
Mobile Summit summit u ≤5 7
4
Summit Control summit control 10 21
5
Summit Community Bank summit bank 21 5
6
Summit Medical Dispensary RI (SMCC) summit medical dispensary ri ≤5 30
7
Summit CU Mobile 24 summit credit union greensboro nc ≤5 30
8
The Summit FCU summit federal credit union 18 38
9
Summit Home Now revenue summit ≤5 16
10
Summit K12 summit u ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
banks 63 22 250+ 164
chime 57 35 249 152
sumot 56 59 248 246
millennial 55 43 249 161
zedgan 55 30 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Current - The Bank for Modern Life current 53 60
2
Wells Fargo Mobile wellfargo 77 53
3
Bank of America Mobile Banking bamk of america 77 25
4
Chime - Mobile Banking chime 57 35
5
Green Dot - Mobile Banking greens 53 15
6
Chase Mobile vhase 70 52
7
Varo Bank: Mobile Banking varo bank 28 18
8
Netspend netspend 53 22
9
PNC Mobile pnc 56 44
10
Simple - Mobile Banking and Budgeting App s i m p l e 53 5

These five keywords: “banks”, “chime”, “sumot”, “millennial”, “zedgan”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Current - The Bank for Modern Life”, “Wells Fargo Mobile”, “Bank of America Mobile Banking”, “Chime - Mobile Banking”, “Green Dot - Mobile Banking”, “Chase Mobile”, “Varo Bank: Mobile Banking”, “Netspend”, “PNC Mobile”, “Simple - Mobile Banking and Budgeting App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “summit”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “summit