"summer" App Store Keywords Research Case | ASOTools
×

"summer" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “summer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “supercars”, “slime rancher”, “tmall”, “ateo”, “forte”, “chocolate cake”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “summer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword summer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
summertime saga 49 36 250+ 203
summertime 43 33 249 177
donna summer 43 32 249 160
summer time 43 21 249 132
hot summer nights 38 30 249 131

The search volume of the core keyword summer in Google App Store reached 46, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Summer Liv Cam™ 2.0 summer baby monitor 16 35
2
Sweet Baby Girl Summer Fun 2 - Sunny Makeover Game yazın 36 39
3
Summer Buster summe r ≤5 4
4
Sweet Baby Girl Summer Camp - Holiday Fun for Kids summer camp 22 18
5
Hannah's High School Summer Crush - Teen Date getting ready for school 7 8
6
Summer Pockets mltd 16 39
7
Summer Sports Events olimpics 29 20
8
Summer Vacation - Beach Party strand 46 27
9
Beach Party Craft: Summer High School Adventure beach 51 69
10
Summer Wheelie wheele 34 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spotr man 68 32 249 205
holtel 60 29 250+ 148
party city 60 26 250+ 163
sexually games 58 20 250+ 172
uomini e donne 55 44 249 215

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spider Rope Hero Man: Miami Vise Town Adventure spider-man man games 41 5
2
Stickman Football tackling 38 24
3
Summer Sports Fun Athletics 2020 - Sports Games 3D sports person 18 12
4
Summer Sports Events olimpics 29 20
5
Dan the Man: Action Platformer she's the man 43 41
6
PAC-MAN pack man 66 36
7
theScore: Live Sports Scores, News, Stats & Videos scote 61 40
8
Stickman Hook stichman 45 27
9
MLB Tap Sports Baseball 2019 diversen 48 55
10
Athletics2: Summer Sports Free paralympics 29 41

These five keywords: “spotr man”, “holtel”, “party city”, “sexually games”, “uomini e donne”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spider Rope Hero Man: Miami Vise Town Adventure”, “Stickman Football”, “Summer Sports Fun Athletics 2020 - Sports Games 3D”, “Summer Sports Events”, “Dan the Man: Action Platformer”, “PAC-MAN”, “theScore: Live Sports Scores, News, Stats & Videos”, “Stickman Hook”, “MLB Tap Sports Baseball 2019”, “Athletics2: Summer Sports Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “summer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “summer