"anchors" App Store Keywords Research Case | ASOTools
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"anchors" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “anchors” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “word find”, “me before you”, “candy's”, “train”, “superlig”, “sublime”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “anchors” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword anchors from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
anchors aweigh 18 39 249 232
anchors wallpaper 7 19 250+ 150
anchorshed llc ≤5 30 249 177
anchors up ≤5 22 250+ 208
anchors away ringtone ≤5 18 250+ 171

The search volume of the core keyword anchors in Google App Store reached 50, its difficulty level reached 14, and the number of apps related to it reached 249, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Anchor - Make your own podcast anchor 50 57
2
Anchor Alarm anchor driver ≤5 26
3
My Anchor Watch my anchor watch free ≤5 24
4
Anchor Watch / Alarm anchor alarm 10 24
5
Sailsafe. Anchor alarm. anchor zone alarm ≤5 30
6
Anchor Wallpapers ship anchor wallpaper ≤5 30
7
Anchor watch boat marine anchor watcher ≤5 30
8
Anchor Wallpapers anchors wallpaper 7 19
9
Anchor Watch (free) anchor watch free ≤5 23
10
Anchor Alarm - SailGrib AA ancors ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netglixx 93 30 249 29
inkedin 85 47 250+ 217
linkin 85 47 250+ 127
linkinin 85 45 250+ 215
linklendin 85 42 250+ 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hulu: Stream TV shows & watch the latest movies hulu 75 34
2
Pluto TV - It’s Free TV tv 63 88
3
XUMO: Free Streaming TV Shows and Movies menace to society 43 22
4
STARZ st 60 75
5
Speedtest by Ookla speeddtest 90 30
6
Puffin TV Browser proofing 41 49
7
Netflix nèlix 93 68
8
Just Dance Now danced 56 6
9
DIRECTV directtv 63 30
10
Need for Speed™ No Limits need for speed 53 39

These five keywords: “netglixx”, “inkedin”, “linkin”, “linkinin”, “linklendin”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hulu: Stream TV shows & watch the latest movies”, “Pluto TV - It’s Free TV”, “XUMO: Free Streaming TV Shows and Movies”, “STARZ”, “Speedtest by Ookla”, “Puffin TV Browser”, “Netflix”, “Just Dance Now”, “DIRECTV”, “Need for Speed™ No Limits”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “anchors”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “anchors