"summary" App Store Keywords Research Case | ASOTools

"summary" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “summary” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “globo”, “jaegers”, “nail polish”, “animated movies”, “walking dead”, “gmx mail”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “summary” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword summary from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
summary writer 24 9 250+ 78
summary book 23 6 250+ 61
summary of books 23 6 250+ 61
book summary 15 7 250+ 55
a tale of two cities summary 14 32 250+ 208

The search volume of the core keyword summary in Google App Store reached 41, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Text Summary kesimpulan 29 25
2
Summary summary pro ≤5 10
3
SUMMY - Text Summarizer summarizing 38 22
4
Best Selling Book Summary- Business, Life, Success best selling book 33 11
5
English Summary summary english ≤5 6
6
Summary: Book Summaries, Movies, Game Reviews super summary ≤5 30
7
StoryShots - Book Summary, Read Faster & More storyshots – book summaries ≤5 30
8
Book summaries: Summary of books for free book chapter summaries ≤5 10
9
Bible Summary summarized bible 6 4
10
Mastery - Summary mastery robert greene 12 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
calital one 72 30 247 160
credit kharma 70 37 249 173
credit carma 70 36 249 168
capital one 70 34 246 173
focussed 65 33 249 161

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Capital One® Mobile capitol one 72 29
2
CreditWise from Capital One credit wise 36 18
3
Capital One T&Easy capital technology services llc ≤5 30
4
Credit One Bank Mobile credit one 57 21
5
Capital One Intellix® Mobile capitol administrators ≤5 23
6
Capital One Shopping: Formerly Wikibuy wikibuy 40 29
7
Discover Mobile discover 62 69
8
Show Mastercard show mastercard 7 13
9
Citi Mobile® city bank 54 22
10
One - Mobile Banking one mobile 18 39

These five keywords: “calital one”, “credit kharma”, “credit carma”, “capital one”, “focussed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Capital One® Mobile”, “CreditWise from Capital One”, “Capital One T&Easy”, “Credit One Bank Mobile”, “Capital One Intellix® Mobile”, “Capital One Shopping: Formerly Wikibuy”, “Discover Mobile”, “Show Mastercard”, “Citi Mobile®”, “One - Mobile Banking”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “summary”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “summary